🌟 What Is a Stretch Target?
A stretch target is an optional, higher fundraising goal that appears once your project reaches 100% of its initial target. It’s not an addition to your original goal; it replaces it as a new overall target.
For example, if your initial target is £2,000 and your stretch target is £2,500, your total goal becomes £2,500 (not £4,500).
✅ Key Facts About Stretch Targets
Optional: You don’t have to set one.
Flexible: You can add, change, or remove it at any time.
Conditional Visibility: It only appears once your original target has been met.
Updated Funding Wheel: Once active, any funds beyond your initial target appear in pink on your funding wheel.
📝 Note: Stretch targets aren’t available for personal fundraisers to set themselves. If you're running a personal campaign, contact us at support@crowdfunder.co.uk, and we can help add one for you.
🎯 Why Set a Stretch Target?
Stretch targets help you:
Maintain momentum after reaching your initial goal
Inspire more donations from new and existing supporters
Demonstrate ambition and keep your community engaged
Show appreciation to your backers by involving them in your next steps
It’s a great way to communicate, “We’ve done something amazing — now let’s go even further together!”
🛠️ How to Add a Stretch Target
Once your project is live:
Log in to your Crowdfunder account.
Go to your project dashboard.
On the Overview tab, click “Add a stretch target” under the amount raised.
Enter your new target (must be higher than your original goal).
⚠️ Tip: Avoid using decimals (e.g., £2,500, not £2,500.00) — this may prevent the update from working correctly.
Save your changes.
Once you reach 100% of your original target, your stretch target will automatically appear on your project page.
✏️ Editing or Removing a Stretch Target
You can adjust your stretch target at any time — raise it, lower it, or remove it. Just remember:
Only one stretch target can be active at a time.
💬 Communicating Your Stretch Target
When announcing a stretch goal, explain:
Why are you setting a new target?
What the additional funds will support.
How your supporters helped you get this far.
Regular updates build trust and keep your community engaged.
⚖️ Using "All or Nothing" Funding?
No problem — stretch targets are compatible with both funding models.
If you're using All or Nothing, you only need to reach your original target to secure funding.
You don’t have to meet your stretch target for the project to be successful.
📈 Can I Exceed My Stretch Target?
Yes! Your project can keep receiving donations right up until the funding deadline — even if you pass your stretch target. There’s no upper limit to how much you can raise.