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What Is a Stretch Target and How Do I Set One?

Thinking about raising more than your original goal? Here's how stretch targets work on Crowdfunder.

Updated today

🌟 What Is a Stretch Target?

A stretch target is an optional, higher fundraising goal that appears once your project reaches 100% of its initial target. It’s not an addition to your original goal; it replaces it as a new overall target.

For example, if your initial target is £2,000 and your stretch target is £2,500, your total goal becomes £2,500 (not £4,500).


✅ Key Facts About Stretch Targets

  • Optional: You don’t have to set one.

  • Flexible: You can add, change, or remove it at any time.

  • Conditional Visibility: It only appears once your original target has been met.

  • Updated Funding Wheel: Once active, any funds beyond your initial target appear in pink on your funding wheel.

📝 Note: Stretch targets aren’t available for personal fundraisers to set themselves. If you're running a personal campaign, contact us at support@crowdfunder.co.uk, and we can help add one for you.


🎯 Why Set a Stretch Target?

Stretch targets help you:

  • Maintain momentum after reaching your initial goal

  • Inspire more donations from new and existing supporters

  • Demonstrate ambition and keep your community engaged

  • Show appreciation to your backers by involving them in your next steps

It’s a great way to communicate, “We’ve done something amazing — now let’s go even further together!”


🛠️ How to Add a Stretch Target

Once your project is live:

  1. Log in to your Crowdfunder account.

  2. Go to your project dashboard.

  3. On the Overview tab, click “Add a stretch target” under the amount raised.

  4. Enter your new target (must be higher than your original goal).

    • ⚠️ Tip: Avoid using decimals (e.g., £2,500, not £2,500.00) — this may prevent the update from working correctly.

  5. Save your changes.

Once you reach 100% of your original target, your stretch target will automatically appear on your project page.


✏️ Editing or Removing a Stretch Target

You can adjust your stretch target at any time — raise it, lower it, or remove it. Just remember:

  • Only one stretch target can be active at a time.


💬 Communicating Your Stretch Target

When announcing a stretch goal, explain:

  • Why are you setting a new target?

  • What the additional funds will support.

  • How your supporters helped you get this far.

Regular updates build trust and keep your community engaged.


⚖️ Using "All or Nothing" Funding?

No problem — stretch targets are compatible with both funding models.

  • If you're using All or Nothing, you only need to reach your original target to secure funding.

  • You don’t have to meet your stretch target for the project to be successful.


📈 Can I Exceed My Stretch Target?

Yes! Your project can keep receiving donations right up until the funding deadline — even if you pass your stretch target. There’s no upper limit to how much you can raise.

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