Before you launch your crowdfunding project, it's helpful to get familiar with some of the key terms you'll come across along the way.
Project
A project is your Crowdfunder campaign – it’s the effort you're raising money for. This could be anything from building a community centre or opening a café, to publishing a book, launching a business, recording an album or supporting a charitable cause.
Project Owner
The project owner is the person who creates and manages the campaign from start to finish.
Supporters
Supporters are the people who choose to back your project by making a pledge or donation. Often, these are friends, family, colleagues, or members of your local community. Others may be long-time supporters of your organisation or simply inspired by your idea or rewards.
Pledging
When someone pledges to your project, they’re doing more than just donating—they’re helping to bring something new to life. Unlike buying a product from a shop, pledging is about supporting a vision and becoming part of its journey.
Target
Your target is the total amount of money you're aiming to raise. This can be the minimum needed to make your project a reality, or a larger goal to help you go further with your cause.
Rewards
Rewards are a way to say thank you to your supporters. They’re often unique to your project—like exclusive items, experiences, services, or sponsorship opportunities. Think of them as a small piece of your project that your backers can take home.
Crowdfunding Options on Crowdfunder
You can choose from two different funding types on our platform:
All or Nothing: You only receive the money if your project hits its target. This option is ideal for projects that need a specific amount of funding to go ahead.
Flexible Funding: You keep whatever funds you raise (minus fees), even if you don’t reach your target. This is a great choice for personal campaigns or charitable causes.
Boost Your Project with +Extra Funding
If your project qualifies, you may be able to access +Extra funding—match funding from our partners in the public and private sectors. It's a great way to give your campaign an extra lift.
Get Inspired and Get Started
Before you go live, we recommend visiting our Knowledge Hub – a free online learning space packed with expert advice, step-by-step guides, online courses, and coaching resources to help you succeed.
You can also explore live projects on our platform to see what others are doing and get inspired.
Ready to Launch?
Head over to our homepage to start building your project page and bring your idea to life.