Offering rewards is a great way to say thank you to your supporters—and a smart strategy to increase engagement and boost donations to your project. 🙌
🛠️ Adding Rewards to Your Project
Creating rewards is quick and easy when creating your campaign. Here’s how:
If you have already started creating a project:
🔐 Log in to your account.
Go to ‘My Projects’ and select the project you want to edit.
Click the ‘Donations & Rewards’ tab at the top of the page.
🎉 Start adding your rewards!
If you have not started a rewards project yet, see the "Can’t See the Rewards Option?" section below for instructions on how to do this.
💡 What Makes a Good Reward?
💡 What Makes a Good Reward?
You can offer products, services, experiences, or event access to encourage pledges.
📝 Top Tips:
✅ Clear descriptions: Let supporters know exactly what they’ll receive.
🏷️ Unique titles: Give each reward a distinct name—this helps with reporting and avoids confusion.
🖼️ Add images: You can upload your own photo or choose one from our gallery. Eye-catching images make rewards stand out and increase pledges!
🎨 Add Options (e.g., Size or Colour): Click ‘Add option’ to include variants.
Important Reward Settings
Postal delivery: Tick ‘yes’ if your reward needs to be posted.
Delivery timeframe: Be realistic. It’s better to underpromise and overdeliver.
Gift Aid: If you're claiming Gift Aid, ensure your rewards qualify and tick the relevant box.
❓ Can’t See the Rewards Option?
❓ Can’t See the Rewards Option?
You may have started a basic fundraiser or a Charity Profile page, which doesn’t support rewards.
To start a rewards project:
Click ‘Get started →’ on our homepage.
Select ‘Crowdfund with donations or rewards’ on the next screen.
🧾 Note for Charities: You can't add rewards directly to a Charity Profile page; however, once your Charity Profile is approved, you’ll be able to launch a rewards-based project from your Charity with ease.
🎯 Reward Strategy: What to Offer & How to Price
🎯 Reward Strategy: What to Offer & How to Price
We recommend offering a range of rewards at different price points. Try to include a few around £20, where many pledges happen. Spread options from £10 to £100 to suit all budgets.
💭 Still unsure what to offer? Check out this guide for inspiration.
⚙️ Managing Your Rewards
⚙️ Managing Your Rewards
🔢 Set Quantity Limits
Untick ‘Unlimited’ and enter how many you have.
Creates urgency and helps drive early pledges! 💥
📊 Track Sales
Temporarily enter a number in the available box (e.g., 200) to check how many have sold so far.
🚫 Mark as Sold Out
Edit your reward quantity to the exact number sold. The reward will then appear greyed out and move to the bottom of the list.
⚠️ Quantities apply to the reward as a whole, not individual options.
🖋️ Editing Rewards
🖋️ Editing Rewards
You can edit your rewards right up until they’ve been purchased.
✏️ For unclaimed rewards:
Go to the ‘Donations & Rewards’ section.
You can update the description, pricing, or any other key details.
🔒 For claimed rewards:
Once a reward has been purchased, it becomes locked to ensure supporters receive what they were promised.
If you need to make small wording changes:
📬 Contact our support team via the messages icon (bottom-right corner) or email support@crowdfunder.co.uk
We'll help with permitted edits (within the 450-character limit for reward descriptions)
❌ Note: We cannot make any changes to reward options once a reward has been claimed.
⭐ Featuring a Reward
⭐ Featuring a Reward
You can feature a reward at the top of your project page to give it extra visibility!
Use the dropdown menu to select the reward you want to showcase.
This reward will be starred and appear first on your page.
💡 Ideal for:
Best-sellers
Limited-edition items
Weekly highlights (you can change it anytime while your project is live!)
📣 Communicating Changes to Supporters
📣 Communicating Changes to Supporters
If you need to update a reward—especially one that’s already been claimed—it’s important to stay transparent with your backers. Here's how to maintain trust:
📨 Notify Affected Backers
Send project updates or direct messages to let them know what’s changed.
🔁 Offer Refunds or Alternatives
If the change is significant, allow backers to modify their pledge or request a refund.
🧑💻 Contact Support for Complex Edits
Need to replace rewards or make significant edits? Get in touch with our team via the messages icon in the bottom right corner or by emailing support@crowdfunder.co.uk, and we will be able to make the changes for you.
👍 Proactive, honest communication builds trust and keeps your community engaged and supportive!
By following these tips, you’ll create compelling, well-managed rewards that help you raise more money and give your supporters something to be excited about! 🎉