Good practice guidelines for projects
Crowdfunder is registered with the Fundraising Regulator, which provides best practice guidance for setting up and running a fundraising project. Following this guidance will help you to build supporter trust and encourage them to back your project. Additionally, crafting a well-written project description is equally essential, as it not only clarifies the scope and purpose of the project but also makes it more appealing to potential supporters. This includes specifying how funds raised will be used and ensuring accurate representation of project goals. Incorporating elements like impactful visuals and engaging personal stories can create a stronger emotional connection with supporters. High-quality images or videos that represent your project’s mission effectively, and a brief yet compelling narrative, can motivate people to contribute.
In line with these recommendations, please make sure your project page clearly explains the following:
Who is running the project.
Whether the money raised is for a specific purpose or for the person receiving it to use as they see fit.
What the project’s target is and the date by which you intend to raise this amount.
What deductions will be made for expenses.
Whether you are raising funds on behalf of or for a charitable institution, and name the charitable institution.
If the money is for a charitable institution to use for a specific purpose, you must contact the charitable institution to make sure they are aware and happy to receive the money for this purpose.
What will happen to the money you raise if: ○ you do not meet your target ○ you raise more than your target ○ the original purpose for which you're raising money is no longer valid. When considering all of the above, we recommend that you choose the right funding model to support your project’s aims.
To further enhance your project’s appeal, ensure your page reflects a clear, authentic story and includes features like high-quality media, concise fundraising goals, and suitable social media links to maximise engagement.
Additional Considerations for Campaign Types
When representing your project, consider whether it fits better as an individual campaign or a community group initiative:
Individual Campaigns: These are suited for projects driven by an individual without formal backing from a group.
Community Group Campaigns: These are ideal for organisations, student groups, or charities. Verify if your campaign needs to be registered as a legal entity, such as a charity or CIC (Community Interest Company). Explore eligibility and funding options at Crowdfunder Live Funds.
Tailoring Content for Specific Funds
If targeting specific funding opportunities, such as the Aviva Community Fund, align your description with eligibility requirements. Highlight how your project meets their priorities, like financial wellbeing or social impact, and ensure you address measurable outcomes. Additionally, aim to present your fundraising page authentically by focusing on clear communication, concise storytelling, and high-quality visuals that reinforce your project's objectives and engage supporters effectively.
Key Criteria of the Aviva Community Fund
The Aviva Community Fund prioritizes projects that align with one of the following purposes:
Climate Action: Initiatives that contribute to environmental sustainability or address climate-related challenges in your community.
Financial Wellbeing: Projects aimed at improving financial literacy, providing guidance and support, or promoting financial resilience.
Guidelines for Crafting Your Project Page
Highlighting Alignment with the Criteria
Ensure your project page and application clearly demonstrate how your project relates to either Climate Action or Financial Wellbeing.
Updating Your Project Story
Use the project story section to explicitly explain how your project aligns with one of these aims.
For example:
If your project promotes financial wellbeing, describe the specific skills, guidance, or support it will provide to improve financial resilience.
If your project supports climate action, detail the practical ways it will positively impact the environment in your community.
Practical Tips
Focus on tangible ways your project addresses the fund's criteria and include relevant examples to illustrate your efforts.
Ensure your content is clear, up-to-date, and reflective of the challenges your project aims to address.