Campaigns use Kickbooster in a combination of different ways based on their individual needs:
- Campaigns will use Kickbooster to run a referral program during their campaign to increase the engagement of their existing backers. We generally tell people to run this phase of the program when you are at least 60% funded or 30 days into your campaign. This ensures that you are releasing the program to an audience that can participate and already believe in your campaign.
- Campaigns will direct a specific group/list of people to their Kickbooster page to leverage influencers in their space to write and post about the campaign. The influencer is given the opportunity to grab a unique link and earn a commission for sending pledges to the campaign page.
- Some campaigns will simply track the different advertising efforts of the campaign using Kickbooster by generating links and track the effectiveness of each link.
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