Yes, absolutely. The AI transformation feature in PostUP is completely optional and can be activated strategically for specific moments, periods, or segments during your game. Many teams run regular photo submissions (standard selfies with branded frames) throughout most of the game, then activate AI transformation for special sponsored segments — for example, 'Third Period AI Photos presented by [Sponsor]' where fans can transform themselves into themed characters. This approach keeps the experience fresh, creates a special moment that feels distinct from regular fan photos, and provides additional sponsor inventory. You also have the flexibility to add the AI feature later in the season rather than from the start, making it ideal for special occasions like playoff games, championship events, or holidays. CUE can even provide a free trial weekend to test the AI feature before committing to using it regularly. You control which AI prompts are available and when, so you can match the transformation themes to specific games or sponsor campaigns. The Vegas Golden Knights, for example, use standard selfies most of the game but have a signature moment where fans transform into golden knights in armor.
