For custom AR development projects that require new animations, unique game mechanics, or significant modifications to the standard AR Prize Drop, CUE typically requests a lead time of approximately eight weeks. This timeline allows for design, development, testing, and refinement of the custom experience. Simpler modifications that don't require extensive development may have shorter turnaround times. For custom projects, May tends to be a slower period for CUE's development team, which can work in your favor if you're planning a summer launch. Contact your CUE account team early in the planning process to discuss your specific timeline requirements and ensure adequate development runway.
