Skip to main content

Can CUE's Shootout Series games run as evergreen campaigns outside of live events?

Yes, CUE's Shootout Series games (like Swish, Slapshot, and QB Toss) can absolutely run as evergreen, always-on experiences outside of live game day events. These games can live within your team app or be accessed via a standalone QR code that fans can engage with anytime, anywhere. This creates opportunities for ongoing fan engagement and data capture throughout the week or even during multi-week promotional campaigns. The games are highly re-playable‚ fans come back over and over again, which drives significantly higher engagement numbers than traditional form-based lead generation. For example, our partnership with Slim Chickens and Coke during March Madness ran for four consecutive years, generating over 90,000 unique users and more than a million games played.

Did this answer your question?