Skip to main content

Can CUE create custom race environments beyond street races, such as water-based or themed races?

Yes! CUE's race environments aren't limited to streets. We can build completely custom race environments tailored to your team's identity and local flavor. For example, CUE built a boat race down the Chicago River for the MLS team in Chicago, complete with a full 3D model of downtown Chicago. For a team like the Colorado Rapids, we could create a white-water rapids race featuring kayaks navigating through rushing water with the Rocky Mountains in the background. The races can take place in virtually any environment — waterways, through stadiums, streets, or fantastical settings. The environment, racers, and obstacles are all customizable, and our team will work with you to determine the look, feel, and any special moments (like obstacles or visual effects) that make the race uniquely yours. This flexibility comes from building these as true 3D environments rather than pre-rendered video, allowing for creative race concepts that match your city's unique identity. Custom builds of this type typically require about four to five weeks once we have all the details and assets from your team.

Did this answer your question?