Run trivia first in the break, not after other filler content. Teams consistently see higher participation when trivia is the first thing fans see when play stops, rather than coming after other timeout content that may cause fans to mentally check out. By the time you've run a replay, a scoreboard update, and a sponsor spot, many fans have already shifted their attention away from the video board. Leading with trivia captures attention when fans are most engaged and looking for something to do during the stoppage. Keep your QR code visible throughout the segment — ideally on a side board or corner bug even while questions are displayed — so late arrivers to the break can still jump in.
