Intercom offers features that automate the dispatch of promotional emails, product tours, and posts to your clientele, significantly boosting your marketing efforts. These communications can be customized with the right tone and clarity to effectively convey your message. Regarding customer segmentation, the CRM helps identify different customer types within your workspace—Users, Leads, and Visitors. With Intercom you can segment these customers based on key attributes, optimizing your marketing strategies and enhancing targeted outreach.