When you really want your text to stand out or pop, just add outlines, especially double outlines. With the graphics tools from DealerWebsites.com, this is very easy to do:
With text selected by either directly clicking on it, or by selecting it's layer in the Design Layers palette, you will see the Text Effects tool palette open.
Click anywhere on the button to enable an outline. A green check mark shows it is enabled. You can adjust the thickness of the outline with the “Size” sliders.