To run ads through Deck’s Facebook integration you’ll need to set up your campaign to run political ads, create a business manager account, and make sure you have an up-to-date disclaimer for your political ads.
Next, make sure you are an admin on your Facebook Page AND Business Manager. If you are not also a Business Manager admin you will be unable to link your Facebook page to Deck.
After you’ve completed these steps, you can link your Facebook page to Deck! You'll have to send a request to add Deck as an Ads partner, accept that request within your Facebook settings, link your disclaimer to Deck, and finally enter your credit card information. And keep in mind that using Facebook can sometimes be complicated and frustrating no matter how tech-savvy you are. If you get stuck, please reach out to help@deck.tools.
Linking your Facebook Page to Deck
First, navigate to one of the targeting pages, e.g. Turnout, Persuade, or Fundraise. Then scroll down to the Take action section and click the "Choose a post" button under Create a Facebook ad. (If this button is disabled, you'll need to adjust your target universe to match more people in your district.)
You will see a popup asking you to:
Login to your personal Facebook account and complete two step verification
Give Deck permission to list Facebook pages your account manages
Within Deck you will then be asked to select the page you wish to link to Deck. This will add Deck as an Ads Partner and allow us to create ads on your behalf. If you run into an error during this process please refresh the page and try again.
Please only send this request once you've finished setting up your Facebook Business Manager and have been verified to run political ads on Facebook.
Accepting the Request
After you’ve sent the request, navigate to your Facebook Business Manager and click the cog icon next to the name of your account in the left side drop down menu.
From your business settings select Requests in the left-side menu panel. Here you should see the partnership request.
You may have to visit your additional Business settings to view them.
Your request should look similar to the screenshot below. Louis is one of our engineers and helped set up the integration, which is why you will see the request from him. Click "Approve" to accept the request and move to the next step.
If you don’t see an ads request, check that you are a Business Admin on your page’s Business Manager and that your Business Manager is linked to your Facebook Page.
If you still don’t see the request, try this alternative method. If neither method works, email us at help@deck.tools to troubleshoot your issue.
Linking your Disclaimer to Deck
After you've linked your Facebook Page to Deck's Business Manager, you’ll also need to link your political disclaimer to Deck's advertising account. This will allow your disclaimer to be displayed on the ads that Deck runs on your behalf. See the video below for click-through instructions.
Visit your Facebook Page
Click "Professional Dashboard" in the left-hand menu
Click "Page Access" in the left-hand menu
Click "Issue, Electoral or Political Ads" in the left-hand menu
Your approved disclaimer should appear in the section entitled "Manage your disclaimers."
Click the "Change ad account" button that's next to it.
Enter Deck's ad account number (290769371910536) and hit return. It should now appear in the list of enabled ad accounts below.
If you don't see the Deck ad account number pop up below, try hitting "Enter" multiple times until the number populates below.
Click "Save" to confirm your change.
More details here under “United States” → “Link your ad accounts”
Return to Deck to confirm your disclaimer update. As a final step, you'll be asked to enter credit card information. When Deck runs an ad on your behalf, we'll charge the amount of your ad's budget to your credit card. (If the ad doesn't spend the full budget, we'll refund the unspent portion after the ad finishes running.)
Now you're ready to run a Facebook ad!