Deck's fundraising list is a combination of the contributor likelihood score, support likelihood score, and income. We analyze the distribution of scores in your district to develop a list of your likely supporters who are also likely to donate to your campaign and are in the top 50% of incomes in your district. Remember, these are not your individual fundraising lists, the people in your fundraising universe may not have heard of your campaign! In this article I'll go over some best practices for using Deck's fundraising lists. These are recommendations, but each campaign and district is different!
Overall, Deck's fundraising lists are a good way to expand your donor list in your district. Each campaign begins with a list of people in your personal network that your candidate will ask for donations from. After you've called through that list, its time to cast a wider net. Deck's fundraising list is a way to identify your likely donors inside your district for things like digital ads, making call time, or editing your existing lists.
Choosing a tactic
Before you edit Deck's existing lists, chose your tactic. Remember, changing tactics after configuring your list will reset your edits. Choosing a tactic will automatically edit Deck's contactability model (which you can view at the bottom of Deck's filters) to select voters who are more likely to have an up to date contact method you have selected. For example, if you select texts Deck will filter to people more likely to have an accurate mobile number and to respond to text messages.
Some campaigns use Deck's fundraising lists to do call time in Votebuilder. If your campaign hasn't paid for a call time or donor research tool, select calls as your method and create a list that is a reasonable size for the amount of call time your campaign will make. Export this list to Votebuilder and create a virtual phone bank using the list to set up a quick an easy call time.
Using Deck scores
Begin editing your list by clicking "Show Filters" underneath the outreach method.
To edit by Deck's scores select the pencil icon next to the name of each score. Deck presets these scores to create a range of people likely to donate to you. For example maybe you want to narrow the contributor or support range to create a smaller list. You can also edit the size of your list by scrolling to the bottom of filters and clicking the pencil icon next to your list size.
From here you can sort by contributor or support likelihood and create the size list you want.
Deck will filter your list to get the 2,300 voters most likely to contribute of your larger list in this example.
Deck automatically filters your fundraising results to only the top 50% of incomes in your district. This way your donation lists are higher income. You can edit this income filter to find a list of low dollar donation targets for example. Or make specific fundraising appeals to different demographic groups. One easy way to test your message efficacy for fundraising is to create digital ads targeted at specific demographic groups with the same number of people and budget in each ad. Then run this series of ads simultaneously and see which ad raises the most.
Exporting to Votebuilder
After you've created your list in Deck, you should export it to Votebuilder. Go to "Export" and select "create a list in Votebuilder". Get help linking your Votebuilder to Deck here. From Votebuilder your campaign can create a phone bank, send the list to another call time vendor, or export the list directly. You can also compare any existing donor list you may have with Deck's list to prioritize your outreach to likely donors.
Exporting to Facebook
Deck's built in digital ads tool makes launching a Facebook ad easy. First create a post with a specific donation appeal. Include a link to your Act Blue! Remember, digital ads with a video or picture of your candidate will increase ad engagement. Learn more about digital ads best practices here.
After creating your Facebook post, go to Deck's Fundraise universe and go to Advertise. After selecting your fundraising post, change the ad objective to link clicks to ensure Facebook works to maximize the number of people who click on the link and donate to your campaign. For help linking your Facebook page to Deck look here.
After configuring your ad, click review ad and then create ad to place your ad on the Facebook pages of likely donors. Learn more about how to launch a Facebook ad here.
If you would like to configure your ad directly in Facebook, go to Export and select Create a Facebook Ads audience. This will send a custom audience right to your Facebook ads manager.