Product to Video is designed to make product promotion effortless by automatically turning product images or product page links into engaging video ads.
With this feature, you can upload a product image or paste the URL of a product page, and the system generates AI‑powered, UGC‑style showcase videos that feel authentic and social‑ready.
Currently in beta, Product to Video currently only works with Amazon product pages. Support for more e‑commerce platforms coming soon.
Product to Video uses Generative Credits. A minimum of 11 credits is required to create a project. Learn more about Generative Credits here.
How to Use Product to Video
Step 1: Access Product to Video
To get started, log in to your AI Studios dashboard and head to the Marketing tab. Scroll through the available tools until you find Product to Video, then click to open it.
Step 2: Upload Your Product
You have two options to bring your product into the tool:
1️⃣ Option 1: Paste a Product URL
Paste your Amazon product page link into the text box and click confirm.
AI Studios will pull images directly from the page. Choose the best image where the product is clearly visible, front-facing, and uncluttered.
This will be the main image the avatar interacts with, while supporting images may be used to enrich the video.
2️⃣ Option 2: Upload a Product Image
Instead of a URL, you can upload your own image. Make sure it’s front-facing, shows the full product, and is easy to identify.
After uploading, write a short description of the product.
Include details about its appearance as well as qualities you’d like emphasized in the video, such as convenience, taste, durability, or versatility.
Step 3: Set Language, Video Duration, and Speed (Optional)
In the Script Options menu, you can choose how your script is generated and customize it to fit your needs. You can adjust the following:
Language: AI Studios supports over 150 languages. Choose the language your video will be generated in.
Video Duration: Set how long the video should be, up to 180 seconds (3 minutes).
Speed: Adjust narration and pacing speed. It’s best to generate at 1x speed initially, then fine-tune pacing during the editing stage.
Step 4: Choose the General Script Type
AI Studios can generate scripts in different styles, each tailored to your marketing goal. In the Prompt dropdown menu, you can select the following
Hook: Focuses on grabbing attention right from the start. Great for short-form social videos.
Educate: Explains product features, benefits, and use cases in detail.
New: Highlights and promotes newly launched products.
Promote: Sales-driven, designed to persuade and convert viewers.
Storytelling: Creates a narrative where the product is central to the story, ideal for lifestyle-focused campaigns.
Step 5: Set the Tone and Audience (Optional)
Next to the prompt dropdown, you’ll find Tone and Audience fields. These allow you to customize how the script feels and who it speaks to.
Audience Prompt Tips: Be specific about who the content is for.
For example, “Young professionals looking for productivity tools” or “Parents searching for healthy snack options.”
Tone Prompt Tips: Match the voice to your brand or audience.
For example, “Friendly and casual,” “Professional and authoritative,” or “Playful and energetic.”
Step 6: Generate the Script
Click Next to generate a script automatically. You can edit the text directly and adjust the video title here as well (the title can also be updated later).
If you’d like to change the entire script, simply enter a prompt in the box at the bottom of the script field. This allows you to request tweaks, such as adjusting tone, or make bigger changes. Click Re-Generate the the prompt to apply to the script.
For example: “Make this script sound more energetic and fun.”
Step 7: Select Supplementary Image Sources
Click Next to move to the settings screen, where you can customize the look and style of your video.
AI Studios automatically adds supporting visuals that align with the script. Under Media Source, choose from several options:
Search: AI pulls relevant visuals from the web.
Free Stock: Access free media from Pixabay.
Premium Stock: Use high-quality visuals from Shutterstock.
Generative: Create unique AI images based on your prompt, with options like realistic, watercolor, or pixel art.
Generative+: Advanced, high-resolution AI-generated visuals (uses Generative Credits). Enable High-Quality AI Media to activate this option.
Extract: Pulls images from the product URL (available only if you provided a link in Step 2).
Step 8: Choose a Video Template and AI Avatar
Select a video template that matches your content goal. Templates help set pacing, layout, and overall presentation, but can be customized later.
Then, choose an AI Avatar to present your product. AI Studios offers a wide variety of avatars to fit different brand voices, from professional spokespeople to casual, relatable personalities.
Step 9: Preview the Generated Video and Make Edits
After clicking Next, you’ll see your video being generated in real time with script and visuals. Once the draft is ready, you can:
Edit visuals: Click on the thumbnail of any scene to replace or adjust the media.
Edit script: Click directly on the text box to update lines of dialogue or narration.
If the draft doesn’t match what you had in mind, or you want to switch the avatar or template, click Change Options to adjust it.
Step 10: Generate the Video
Once you’ve finished your edits, click Export. Your video will be created and ready to view in just a few minutes.
If you’d like to make more detailed edits after the video has been generated, such as translating the video, changing the AI Voice, and etc, go to the main dashboard. Hover over the project under Recent Projects or in the Projects tab and click Edit.
