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Applying benchmarks
Applying benchmarks

Learn how to add benchmarks to compare performance with other dashboards, previous time periods, or set your benchmarks manually.

Lisa Andersen avatar
Written by Lisa Andersen
Updated over a week ago

You have several different options for benchmarking your dashboard, and see how your performance is compared to other data sources or time periods.

The options for benchmarking are:

  • Another dashboard: e.g. this year's Easter campaign compared to last year's Easter campaign

  • Another time period within your current dashboard: for campaigns running over longer time periods see how the current month is performing compared to lifetime for the selected campaigns

  • A filter: create a filter based on objective, a specific target group, or a well performing creative, and use that as your benchmark

  • An account: compare your dashboard's performance to the overall performance of an account in deepdivr (which can include several different ad accounts, and accounts from different platforms)

  • Manual: select exactly which number you want to benchmark against for each relevant metric. You can create several different manual benchmarks, and they can also be used as targets to aim for!

See how to apply all types of benchmarks here:

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