We've all been there: Looking at results without knowing whether they were good, mediocre, or bad.

It can be tricky to understand without context, especially if you handle campaigns across different platforms, clients, brands, products, or campaign types.

What might be a good performance for a specific campaign type on a particular platform is mediocre or even bad for another campaign type or on another platform.

In deepdivr, we've made it easy for you to apply a Benchmark and get the right context for your performance.

As long as you use your own data, the sky is pretty much the limit.

Go to your dashboard and click on the three dots in the top right corner. Then, click Apply Benchmark.

There are five different benchmark types you should know about:

When you have created your dashboard, you have the option of benchmarking against another dashboard in deepdivr.

This is super useful if you want to compare the performance against a (similar) campaign from the past.

Select which dashboard to use as a benchmark in the dropdown menu, and you're good to go.

Notice that you can choose all data from the selected dashboard or a specific date range to use as your benchmark.

Extra Tip: Using a dashboard as a Benchmark also enables benchmarking for different products, brands, departments, or content pillars. It's simple; create a dashboard and add all data from e.g., a specific product, and you're done!

If you want to benchmark against a previous period, this is it. This is a very popular benchmark for people running 'Always On' campaigns.

You can select a period like Last Week or Last Month (To Date) or choose a custom date range.

You also have the option to activate 'Use Previous Period'. Doing so and the benchmark will adjust according to the date range you choose in the dashboard.

For example, if your dashboard's date range is 'Today', your benchmark will be yesterday.

If the date range is This Week - and let's assume it's Tuesday today - the date range is two days; hence the benchmark is the previous two days (Sunday and Saturday).

If the date range is This Month - and let's assume it's the 18th today - the date range is 18 days; hence the benchmark is the previous 18 days (the 13th to 30th last month).

If you have created filters in your dashboards, you can use those filters as a benchmark.

Let's say you have created two filters; one with all video ads and one with all carousel ads.

If you apply your video filter to a tab, you can apply your carousel filter as a benchmark and see how videos compare to carousel ads.

This one is quite simple because it takes all the data in the ad accounts connected to the specific deepdivr account and uses that data as a benchmark.

Last but not least, you have the option to create your own benchmark for each metric.

Extra Tip: This is also how you can use your "benchmark" as a Target, e.g., 10.000 Link Clicks, 1.000 Conversions, or 50.000 ThruPlays.