Steps to Obtain a DUNS Number
Step 1: Check if You Already Have One
Before applying for a new DUNS Number, verify whether your business already has one:
Visit the D&B website (dnb.com)
Use their free DUNS lookup tool
Search by your company name, location, or phone number
Step 2: Gather Required Information
To apply for a DUNS Number, you'll need:
Legal business name
Physical business address (P.O. boxes are not accepted)
Phone number
Business structure (LLC, Corporation, Sole Proprietorship, etc.)
Year the business was established
Number of employees
Primary business activity/industry
Annual sales revenue (estimated if new business)
Name and title of the business owner or principal
Step 3: Apply for Your DUNS Number
There are two ways to obtain a DUNS Number:
Option 1: Free Standard Service
Visit the D&B website and navigate to their DUNS request page
Select your country and fill out the online application
Processing time: 30 business days
Cost: Free
Option 2: Expedited Service
Available for businesses needing faster processing
Processing time: 5-7 business days
Cost: Varies by region (typically $229-$549)
Step 4: Complete the Application
During the application process:
Provide accurate business information
Double-check all details for accuracy
Submit supporting documentation if requested
Keep a record of your application reference number
Step 5: Verification Process
After submission:
D&B may contact you to verify information
Respond promptly to any requests for clarification
Provide additional documentation if needed
Wait for your DUNS Number to be assigned
Step 6: Receive Your DUNS Number
Once approved:
You'll receive your nine-digit DUNS Number via email
Save this number in your business records
You can now use it for your Google Play Developer account
Using Your DUNS Number in Google Play Console
Once you have your DUNS Number:
Sign in to Google Play Console
Navigate to Account details or Settings
Look for the Business Information section
Enter your DUNS Number in the designated field
Submit for verification
Conclusion
Obtaining a DUNS Number is a straightforward process that adds credibility to your business presence on Google Play Store. While the standard free service takes time, planning ahead ensures you'll have this important identifier when needed.
Remember to keep your DUNS Number secure and update your information with D&B whenever your business details change.
By following these steps, you'll be well-prepared to complete your Google Play business verification and start publishing your apps to a global audience.