Redeeming a reward:
Creating a reward
Navigate to "App Builder" from the main menu.
Click on the "Rewards" tab from the top menu.
Click on "Create a new reward":
4. Input the name of your reward (i.e. Coolsculpting trial session)
5. Input the estimated value of the reward (i.e. Valued at £250)
6. Set an expiry date (when the reward will expire if unclaimed by the user - anywhere from 5 to 10 days is recommended for optimal conversion results).
7. Input the amount of points at which the reward gets unlocked for the patient.
8. Select whether or not this reward can be converted to a cash amount (highly recommended to leave on).
9. Input convertible cash amount (if the user is not interested in this reward).
Cash balance: any reward can be converted (transformed) into a cash amount. This cash amount can then be used at checkout as a £ off discount from of the total cart value.
Here's what a £25 cash conversion would look like inside of the app:
The convertible cash amount unlocked displayed on an unlocked reward*:
 | After the user has banked in the reward for cash, at checkout:
 |
*DISCLAIMER: This card design is not representative of Dermis's default patient app. Custom logos on your app's reward card are not a default feature. Any additional customisations outside of Dermis' scope come at an additional fee.
Learn more about what the reward unlocking, claiming & banking process looks like in your app by watching this video:
Reward content
A reward's content can either be:
A discount on 1 specific treatment. To achieve this:
Simply select percentage or £ amount.
Input the discount amount.
Select the product that is being discounted.
A discount on the the entire app. To achieve this:
Simply select percentage or £ amount.
Input the discount amount.
Select no products (this will apply the discount across the entire of the app).
Reward image
Lastly, you can include a custom image to the reward by dragging it on top of the upload area:
When done, click on "Create reward" and you're done!
Points configuration
1. Points per Sign-up
How many points a new patient receives immediately after signing up to your app. Think of this as a welcome gift to build goodwill with your patients!
💡 Pro tip: we recommend setting the sign up point amount to be equal to the number of points required to unlock the first reward. This will both incentivise app downloads, and allow your patients to immediately grasp how the points system works.
2. Points per Referral
How many points patients receive when inviting a friend to your app. Learn more about how referrals work.
Here's how referrals will look like in your app:
3. Points per Google review
How many points a patient receives when leaving a Google review. Learn more about how patients get points for Google reviews here.
Here's how Google reviews will look like in your app:
4. Points per Check-in (per scan)
How many points a patient receives when checking in. A 'check-in' is proof that your patient has visited you in person, achieved through the scanning function. To learn more about how your patients perform check-ins, visit this article.
💡 Pro tip: we recommend setting the Check-in point amount to be equal to 1/2 of the number of points required to unlock the second reward. This will make the patient understand that they will need only 2 more visits in order to unlock the second reward, keeping things fun and achievable for the patient.
Points per purchase
How many points your patient receives when making an in-app purchase, based on the currency amount spent. (i.e. if purchase reward is set to 1, the user earns 1 points per £1 spent)
For example, after a purchase from a patient totalling £127:
If purchase reward is set to 1, the patient earns 127 points.
If purchase reward is set to 2, the patient earns 254 points.
If purchase reward is set to 3, the patient earns 381 points.
Etc...
💡 Pro tip: we recommend setting the purchase point amount to set at 1 so that there is no confusion between the value of points and the intrinsic currency amount value of each reward.