Cultskin®, UK's No. 1 Leading Aesthetics Clinic by Dr. Esho is a membership-first clinic that came to Dermis wanting to implement their 3 best-selling memberships.

Led by visionary Dr. Esho, Cultskin®'s monthly recurring revenue model helped them grow to 8 locations and is planning to open a franchise model by the end of 2025!

“A one off treatment can give you a temporary boost, but we know that to achieve long term results, it’s a journey not an overnight cure, so patients need successive cumulative treatments which the programme focuses on – it’s like a high-tech gym membership but this case the machine is doing that added work for you” says Dr. Esho.
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With the recent release of Cultskin®'s physical AMEX-style cards, we were able to bring the Cult universe into their patient's mobile phone, with a custom-branded silver, platinum and gold card designs based on the patient's spend level.

Legendary x3 Aesthetic Award™ winner, thought leader and 122K Instagram-followed Dr. Yusra was stoked to hire Dermis to launch a brand new membership for her Liverpool, London and Manchester clinics in the beginning of April of 2025.

Yusra went with a 3-tiered membership structure, with £99/mo, £149/mo and £179/mo involving a rotation of monthly redeemable treatments and discounts on skin-based products.

Wanting to take the patient experience to the next level, Yusra's "Excellence in health & aesthetics" tagline tells us that she's true to her word. Her never-ending pursuit of excellence made her want to offer the best membership experience for her patients. With her own state-of-the-art app, she's now able to sell her memberships, without having to worry about missed payments and membership management!

Aesthetics expert turned consultant Sarah Louise tried to make memberships work in the past, but with little success. In February of 2025, SLA's "SLA VIP" sold at £159/mo membership exploded to 20 members in the first 2 weeks.

Following Dermis's "simple scales, fancy fails" philosophy, Sarah chose to offer a simple £159/mo membership, avoiding a multi-tiered structure. "Having only one membership made it easy for our patients to make a quick sign-up decision without any analysis paralysis" she says.

In business, they say "a decision delayed is often a decision never made," which is why having a sales process whereby patients need sign up now (rather than... never) can help people make up their mind.

Sarah's key to skyrocketing membership sales at launch was implementing a coordinated sales process that ensured the SLA VIP membership sold itself via £100 Amazon gift cards for the first 20 members that signed up! Lo and behold, this is a £2,000 investment that secured them £38,000/yr in annual recurring revenue in their first 2 weeks after launch!
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Now, she's doing way more than that!

Not only did the sign-up bonus helped secure the sale, it also helped members stay on as members without cancelling from the feeling of reciprocity from Sarah's £100 gift and hand-written letter.

Humans buy based on emotion, not price. The best-selling memberships have a unique way of communicating value by making it a no-brainer to join.

Whether that means:

It's important to build up the value your patients mind rather than lowering the price. Ensuring this will help create a frictionless membership sales machine that secures you and your staff a stable and predictable MRR (monthly-recurring-revenue) that compounds over time.
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Interested in learning more about membership success?
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3 min read: how to sell more memberships in your clinic