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Tips for Writing a Great Design Brief
Tips for Writing a Great Design Brief
Updated over 5 months ago

Writing a clear and comprehensive design brief is crucial to getting the best results from DesignGuru. Here are some tips to help you create an effective brief:

1. Be Specific ๐ŸŽฏ

Provide detailed information about your requirements:

  • Fonts: Mention any specific fonts you prefer.

  • Colours: Specify colour schemes or exact colour codes.

  • Layout: Describe the layout you envision.

  • Elements: Include any particular elements or styles you want.

The more specific you are, the better we can understand and execute your vision.

2. Use Attachments ๐Ÿ–‡๏ธ

Struggling to describe what you want? Use the upload attachments tool:

  • Examples: Upload images or examples that reflect the style you want.

  • Sketches: Provide sketches or drafts to give a clearer idea of your vision.

A picture is worth a thousand words and can greatly help in conveying your ideas.

3. Check Terminology ๐Ÿ“š

Avoid confusion by using clear and straightforward language:

  • Avoid Jargon: Design jargon can be tricky and lead to misunderstandings.

  • Non-Abbreviated Text: Write in full sentences and avoid abbreviations.

Clear communication ensures that your instructions are understood correctly.

4. Avoid Bundling Tasks ๐Ÿ“‹

For better clarity and results:

  • Separate Tasks: Avoid bundling multiple tasks into one brief.

  • Focus on One Task at a Time: Keeping tasks separate ensures each one gets the attention it deserves.

This approach leads to more precise and higher-quality results.

5. Put Yourself in the Designerโ€™s Shoes ๐Ÿ‘ 

Think about how your instructions will be interpreted:

  • Avoid Vague Instructions: "Make a nice design" is too vague.

  • Provide Clear Objectives: For example, "Produce an image that boosts click-through rates, features a white background to comply with Amazon policies, and centers the product image."

Clear and detailed instructions help the designer understand your goals and deliver the best results.

By following these tips, you'll be able to create effective design briefs that ensure your vision is accurately realised. If you need support, contact our support team at support@godesignguru.com.

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