Recipe - Product + Model
Combine virtual models with your products for authentic lifestyle photography without the photo shoot costs.
Why It Matters
Stock photos with generic models holding random products fool no one. Your audience wants to see YOUR products with consistent brand representation.
The big picture: Save thousands on model photography while maintaining perfect brand consistency. One virtual model can showcase your entire product line.
The bottom line: Combine saved model ingredients with product photos to create unlimited lifestyle shots that actually convert.
What Makes This Recipe Different
Unlike the "Product in Hand" recipe (just hands), Product + Model shows full models interacting with your products in complete scenes.
The advantage: Full context, personality, and brand storytelling - not just anonymous hands.
Prerequisites for Success
You need two ingredients:
A Model: Created using the Professional Models recipe and saved as ingredient
A Product: Physical product photo or generated design (book covers, packaging, etc.)
Pro workflow: Generate your brand ambassador once, save them, then reuse across all product photography.
How to Use Product + Model
Step 1: Prepare Your Ingredients
Model preparation:
Use Professional Models recipe to create your character
Save the 9-pose grid as ingredient
Name it for easy reference ("Anna - Brand Ambassador")
Product preparation:
Upload clean product photo on white/transparent background
Or use generated designs (book covers, packaging)
Save as ingredient for reuse
Step 2: Access the Recipe
In your campaign chat, click the magic wand icon. Select "Model + Product" from the carousel (note: there's also "Product in Hand" - that's different).
Step 3: Select Your Assets
Choose your saved model from ingredients
Select which pose from the grid to use
Choose your product from ingredients
Move to shot composition
Step 4: Configure the Scene
Workplace context example: "Show professional model in a workplace context, shot from a lifestyle candid angle"
Urban lifestyle example: "Show professional model in an urban environment with natural golden-hour light, fashion photography style"
Custom control example: "Using the provided image, show this woman holding the book in her hands in an urban environment, wearing casual clothing, in natural light"
Two Approaches for Different Results
One-Step Process
Combine model, product, and environment in a single generation.
When to use: Quick lifestyle shots where integration matters more than precise control.
Example prompt: "Professional model showcasing product elegantly in studio environment"
Two-Step Process
First place model in environment, then add product in second generation.
When to use: When you need precise control over model positioning before adding product.
Workflow:
Generate model in desired setting
Save that image
Use it as base for product integration
Common Scenarios and Solutions
Clothing Control
Problem: AI changes model's outfit unexpectedly
Solution: Add clothing specifications to your prompt
Instead of: "Show model with product"
Better: "Show model with product, wearing casual streetwear"
Best: "Using the provided image, maintain exact clothing while adding product"
Product Positioning
Vague: "Model with product"
Clear: "Model holding product in both hands"
Specific: "Model displaying product at chest level, proud presentation"
Environment Matching
Ensure product context matches model setting:
Office model + tech product: Natural fit
Beach model + winter coat: Requires prompt adjustment
Solution: Specify logical context in prompt
Real-World Applications
E-commerce Photography
Replace expensive model shoots with virtual photography:
Multiple products with same model
Consistent brand representation
Seasonal variations without reshoots
Social Media Campaigns
Create engaging lifestyle content:
Product launches with virtual influencer
Story sequences with consistent character
User-generated content style shots
B2B Marketing
Professional product demonstrations:
Software products with office professionals
Industrial products with technical models
Service offerings with appropriate personas
Advertising Campaigns
Maintain campaign consistency:
Same model across all channels
Multiple product lines, one ambassador
Regional variations with same character
Advanced Techniques
Character Library Building
Create multiple models for different audiences:
"Professional Patricia" for B2B content
"Lifestyle Lauren" for consumer products
"Technical Tom" for product demos
Save each as ingredient for targeted campaigns.
Scene Consistency
When shooting product lines:
Use same model ingredient
Keep environment consistent
Vary only the product
Result: Professional catalog consistency
Natural Integration Tips
Key to realism: Reference "the provided image" in prompts
Good: "Show model with product"
Better: "Using the provided model image, add product"
Best: "Using the provided image, show this woman naturally holding the book in her hands"
The more specific about using the actual model image, the better the integration.
Integration with Other Features
Combine with Professional Models
Your model library becomes your virtual talent agency. Create once, deploy everywhere.
Use with Upscaling
Generate lifestyle shots → Preview quality → Upscale best performers for final delivery.
Share for Approval
Use Insta-share to get stakeholder approval on model/product combinations before finalizing campaigns.
Pro Tips
Model pose selection: Choose poses that naturally accommodate product interaction. Front-facing poses work better for holding products than profile shots.
Lighting consistency: Match product lighting to scene lighting in your prompt for more realistic integration.
Brand elements: Your brand colors and design elements automatically appear in backgrounds, maintaining visual consistency.
Batch efficiency: Process entire product line with same model in one session. Change only product ingredient, keep all other settings constant.
Context clarity: Be explicit about the relationship between model and product. "Holding," "displaying," "using," "presenting" - each creates different results.
Getting started: Create your brand ambassador with Professional Models recipe, save as ingredient, then combine with your products using Model + Product recipe for unlimited lifestyle photography.