How to Create Image Variations
Why It Matters
Variations allow you to take one design and instantly create multiple new versions. Instead of starting from scratch, you can adapt existing visuals for different audiences or refresh ad creatives in seconds.
The bottom line: Test different looks, demographics, and creative elements without the time investment of creating entirely new designs.
What You'll Learn
How to generate multiple variations of a single image
How to apply variations to subjects and backgrounds
How to refine creative outputs with quick actions
Practical examples for testing different demographics and styles
Getting Started with Variations
Prerequisites
You'll need:
An existing image or ad in your campaign
Clear idea of what you want to change
Steps to Create Variations
Select Your Image
Choose an existing image or ad in your campaign
Access Quick Actions
Click the "Quick Actions" button on your selected image
Choose Create Variation
Select "Create Variation" from the menu
Describe Your Changes
Enter a specific description of the variation you want
Be clear and detailed for best results
Generate
Press Enter and wait for your variations to generate
Example Variations
Subject Changes
Original: Ad featuring a woman
Prompt: "Change the woman's ethnicity"
Result: The system generates multiple variations including different ethnicities, letting you test how your ad performs with diverse representation.
Background Updates
Original: Ad with existing background
Prompt: "Change the background color"
Result: Same ad design with alternate background colors, perfect for A/B testing different brand color schemes.
Demographic Testing
Original: Young professional in business attire
Prompt: "Show an older person instead"
Result: Maintains the same composition and style while targeting a different age demographic.
Pro Tips for Better Variations
Be Specific: Use detailed prompts like "change background to pastel pink" instead of just "change background"
Test Demographics: Quickly create versions for different target audiences without rebuilding entire campaigns
Brand Consistency: Use variations to test color schemes while maintaining your brand identity
Combine Features: Mix variations with recipes and templates for even faster campaign asset creation
Common Use Cases
A/B Testing: Create multiple versions to test which performs better
Audience Targeting: Adapt the same creative for different demographic groups
Brand Experiments: Test different color schemes or visual styles
Campaign Refresh: Update existing successful ads with fresh variations
Next Steps
Ready to start creating variations? The feature works with any existing image in your campaigns.
Get started: Select any image → Quick Actions → Create Variation
For more creative techniques, explore:
Recipes - Structured creative workflows
Collage - Combine multiple elements
AI Image Generation - Create new designs from scratch