Starting from August 31, 2023, every 10DLC phone number employed for transmitting SMS and MMS messages to U.S. phone numbers needs to be completely enrolled for an endorsed campaign linked to a brand.
The Sole Proprietor registration option serves as an ideal fit for individuals or small businesses situated in the United States and Canada lacking a business Tax ID, such as an EIN.
Follow the instructions below to choose the right path for your A2P brand registration:
If the business has a Tax Number (EIN for the US, CCN for Canada, etc.), please select "Yes, the business I’m registering has a US EIN" Check out LC Phone System Trust Center
If the business does not have a Tax Number but operates from a valid Business Address in the US/Canada, please select "No, the business I’m registering does not have a US EIN" (Sole Prop Brand Registration).
If the business does not have a Tax ID and the business address is not in the US/Canada, unfortunately, they cannot proceed with A2P Brand Registration. In this case, the best alternative would be to use Toll-Free numbers after completing the registration process. Check out Toll-Free Number Registration for LC - Phone (US/Canada)
What are the requirements for Sole Proprietor registration?
Sole Proprietor brands are available to individuals or small businesses who meet the following requirements:
No Tax ID: Customers with a tax ID are not eligible for Sole Proprietor Brands; they should use a Low Volume Standard Brand instead.
OTP Verification: Confirm your identity using a One-Time Password (OTP) verification step.
Valid Details: Starter Brands must include a valid and accurate business name, first name, last name, email address, phone number, and physical address.
US Addresses: Only valid U.S. addresses (including P.O. boxes) are allowed. Addresses in other countries are no longer permitted. ✅
What are the fees for Sole Proprietor registration
- The following fees apply for Sole Proprietor brands:
One-time Sole Proprietor Brand registration fee: $4.41 (previous Starter Brands that were converted by Twilio will be exempt from this fee)
One-time Campaign vetting fee: $16.55 (existing Campaigns will be exempt from this fee at this time)
Monthly Sole Proprietor Campaign fees: $2.25 (applicable to existing and new Campaigns)
What are the limitations of Sole Proprietor registration?
- Sole Proprietor brands have the following limits:
1 Sole Proprietor Campaign per Brand
1 Phone Number per Campaign
1 Message Per Second (1 MPS) throughput limit
One employee per company/business
Consider registering your business so you could apply for standard registration and multiple numbers can be A2P verified.
How do I do the new registration?
1. Click on No, the business I'm registering does not have a tax ID
2. Business details
3. Address
4. Contact info
5. Business Use case
6. Brand Details
Stay alert for a text message from TCR seeking your authorization. Just respond with "YES" to signal your brand's readiness to commence messaging.
Once the Brand is approved, the campaign will be automatically submitted for review.
Important Note: Having a valid US or Canadian mobile number is essential during registration as it serves as the primary contact for sending a One-Time Password (OTP) verification request. You are required to confirm receipt of the OTP by replying with "Yes". Please note that the provided number must not be associated with a CPaaS provider like LeadConnector or Twilio.
The usage of a mobile number is restricted to a maximum of three instances across all A2P Brand registrations within TCR. Any registration for A2P 10DLC with a different vendor utilizing the same mobile number contributes to this limitation. ⚠️