To maintain trust and deliverability, DialLink (like other UCaaS providers) enforces strict guidelines on what content can be sent via its messaging platform. These rules align with carrier and regulatory standards to protect end users from spam, fraud, and abuse.
Prohibited content types
Content that is unlawful, harmful, abusive, malicious, misleading, harassing, violent, obscene, or illicit.
Content that is defamatory.
Deceptive content, such as phishing messages intended to access private or confidential information, including deceptive links.
Content that invades privacy.
Content that causes safety concerns.
Content that incites harm, discrimination, hate, or violence.
Content intended to intimidate.
Content that includes malware.
Content that threatens consumers.
Content that fails to meet age-gating requirements.
Prohibited campaign categories
Additionally, the following messaging categories and examples are not allowed on DialLink:
Third-party lead generation services, such as companies, NGOs, or political campaigns, that buy, sell, or share consumer information.
Social Marketing
Collections
High-risk financial services
Gambling
Sweepstakes and contests, including free prizes and raffles
Investment Opportunities
Recruiting
Credit Repair
Tax Relief
Articles related to Illegal substances
Get-rich-quick schemes
Phishing
Fraud or scams
Deceptive marketing
SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco)
Examples of prohibited messaging campaigns
Understanding what not to send can be just as helpful as knowing the rules. Below are examples of message templates that violate DialLink’s policies and carrier regulations. These messages often contain vague promises, financial schemes, or deceptive language.
"Savings Alert from [COMPANY]: We found a new program that can protect you from costly auto repairs. It is quick and easy to see if you qualify. [LINK]"
"Lending Alert from [COMPANY]: Your first offer! Great loan options may be available to you. It is quick and easy to learn more. Click for details. [LINK]"
"Need help settling your payday debt? [LINK] or call [NUMBER] to speak with an agent. Text STOP to opt out."
"Thanks for being loyal. You can check for approval today. Login to see how much. We will not send until you okay it. [LINK]. Reply STOP to opt out."