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Understanding Diffly's “Win & Renew Rate” page

A win-loss analysis program always starts with analyzing what to improve. This is the goal of this page.

Julien Cohen-Roussey avatar
Written by Julien Cohen-Roussey
Updated over 5 months ago

Thanks to this page, you can analyse your global and specific win rates, track performance over time, identify opportunities for improvement and analyze competitors' performance.

As soon as you observe a drop, you can launch a specific win-loss analysis program to understand why you got this drop.

Global Win Rate

At the top, you’ll find your Global Win Rate evolution (per month, quarter, year).

Two ways of measuring win rates:

  • Deal count: number of deals won divided by total number of opportunities

  • Deal amount: value of deals won divided by total value of opportunities

Tip: Use this chart to spot trends over time, such as seasonal peaks or dips in your win rate.


Win Rate by Sales Representative

This gives you valuable information on the win rate by Deal Owner.


Win Rate by Deal Amount

This gives you valuable information on the market segments where you are most successful or, on the contrary, in trouble.


Win Rate by Competitor

This section helps you understand how your company is performing against your main competitors.


Win Rate by Deal Source

Analyze where your deals come from and how successful they are is key. This source directly comes from your CRM fields.


Win Rate by Region


At Diffly, we are at your entire disposal if you need more information and/or product improvements! Don't hesitate to contact us!

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