How to understand the Analytics section?

Reading and understanding the Candy Rack Analytics section.

Lucia Dvořáková avatar
Written by Lucia Dvořáková
Updated over a week ago

The Analytics section is designed to give you detailed information about the Candy Rack performance in your store. It will definitely help you to understand the performance of your offers and you can view them through time.

To view them, you just need to go to your application dashboard and from there you can click on the Analytics tab:

The first section you will see is the Performance Overview. This is the summary of each one of the application’s indicators:

Views mean how many times your customers saw any active offer on your store.

Add To Carts shows how many upsell offers have been added to the cart.

Transactions mean how many offers you have successfully sold (customers have added the upsell products and have paid for them).

Sales mean how much money transactions have brought.

Take Rate is the percentual take rate of your offers (e.g. Transactions divided by Views).

At the top right side, you will also find two additional options:

The export button: it will download an upsells overview or a detailed report (you can choose depending on what you need) with information about the product that has been bought, the dates, and some additional information about the transactions.

Date filter: it will allow you to apply some date filters to your search. You can choose the range from where you want to see the information filtering by Today, Yesterday, Last 7 days, Last 30 days, Last 90 days, or Last 365 days.

The next section contains a graphic that shows (according to the date filter selected) the days and the values of each one of the indicators (views, add to carts, transactions, sales & take rate). Every time you click on each one of the options, the data in the graphic will automatically be updated.

The last section will bring detailed offer information so you can analyze each one and see how their performance is going. This section is designed for you to make decisions based on the results and to see how Candy Rack is helping you to grow your business.

We hope it is useful for you. If you have any questions just drop us an email at and we will be happy to help.

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