How to understand the graph?
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Written by Team
Updated over a week ago

One dot on the graph represents one customer. The color of the dot corresponds with the color of the segment.

X axis presents the time since first purchase so the dots on the left are customers who made their last purchase recently

Y axis presents the number of orders each customer made, so the dots on the top are the customers who buy the most often.

The customers in top left segment are the Loyal ones, your most valuable customers.

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