When a customer wants to know how to do something, they have a specific goal in mind. As such, how-to style articles should reflect that goal.
Before you start
To write a great how-to style article, you need to have the right preparation. Ensure you can check off everything on this list.
✅ | I know what the reader’s goals are. |
✅ | I know all permission requirements. |
✅ | I know the shortest path to success. |
✅ | I know the obvious questions or pitfalls we need to address along the way. |
✅ | I know if this is part of a series or stand-alone. |
Article structure
Title
Use action-oriented, imperative verbs to create confident, goal-driven titles that reflect the content of the article.
🔎 Example: Create a new user or Delete duplicate users
Other good verbs include Add, Edit, Delete, Archive, Move, or Update.
✅ Do | ❌ Don't |
Export a report to PDF | How to export a report to PDF |
Archive a policy | To archive a policy |
Update account details | Updating account details |
Configure the user dashboard | User dashboard |
Description
One sentence that gives context and uses second-person pronouns to make it personal. A description should not include important information or detail - that's what the solution is for.
🔎 Example: Steps to create and set up your new user in Access [Product].
✅ Do | ❌ Don't |
Export and download your reports to PDF documents. | Export a report to PDF. |
Steps you can take to solve the ABC error. | Steps if there's an ABC error. |
Add or view assets in your asset library. | Your asset library is where you store assets that you might use in campaigns, including images, videos, PDFs etc. |
Article introduction
Give a confident overview of the process and reassure the reader they can do it. A couple of sentences is usually enough, you don't need to write paragraphs of text.
🔎 Example: You can use the new user wizard to easily add your new users to the system. Follow these simple steps to get started.
📌 Note: You can use 'To [action]' format for section introductions but not the main article introduction.
✅ Do | ❌ Don't |
You can quickly bulk update your employee's permissions using the update manager in the settings menu. | The settings menu has the update manager. |
You can archive a document in three simple steps. | To archive a document... |
Step-by-step instructions
Use clear, numbered steps starting with imperative verbs and include prerequisites if needed. Try and keep steps short and a uniform length where possible; you can add two simple actions on a single step but don't go above two.
🔎 Example: Click Menu, then click Settings.
✅ Do | ❌ Don't |
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Sections
Use sections to split longer processes into smaller parts, using Heading 1 to start and a line break and divider line to finish. Headings 2 to 4 can be used to create sub-sections, but don’t need a divider line. Every section must begin with an introduction.
🔎 Example:
Open the employee record (Heading 1)
Before you begin, you’ll need to open the employee record.
Click Settings, then click Employee.
Select the employee, then click Open.
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✅ Do | ❌ Don't |
Save your export (Heading 1) You can save your exported information following these steps.
| Save your export (Heading 1)
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Add a new account (Heading 1) You can now add the account details.
--------------------------------------- Check the items (Heading 1) You can now check the items on the list.
| Here’s how you add a new account.
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Add the print options (Heading 1) Before you start, ensure you have the margin measurements and paper weight.
Home printers (Heading 2) If you have a home printer, follow these steps…
Industrial printers (Heading 2) If you have an industrial printer… ------------------------------------
| Add the print options (Heading 1) Before you start, ensure you have the margin measurements and paper weight. ----------------------------------------
Home printers (Heading 2) If you have a home printer, follow these steps… ---------------------------------------- Industrial printers (Heading 2) If you have an industrial printer… ----------------------------------------
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Quick reference checklist
Your article:
✅ | Has an action-oriented, confident title. |
✅ | Has a clear and personal description. |
✅ | Has a confident introduction explaining the process. |
✅ | Has clear step-by-step instructions. |
✅ | Has sections to break up long information. |
RACI
Task | Digital CS | DCL | DSL | DSE |
Identify need for a how-to help article | C | A | I | R |
Create first draft of article | I | C | I | R |
Review content for quality, tone, and structure | I | A/R | I | C |
Review technical accuracy | C | A | I | R/C |
Review customer relevance | R | I | C | I |
Approve final article for publication | I | A | I | C |
Maintain article | C | A | I | R |
