The Scorecard audits a Google Ads account against best practice. It scores each area, like Quality Score, Search Term Coverage and Disapprovals, and gives the ad account an overall score. It's for Google Ads only.
Open the ad account, then click Scorecard under Performance in the left-hand menu.
Get a Scorecard
Opteo makes a new Scorecard for each ad account every month. To make one now, click Generate Scorecard.
Each Scorecard in the list shows how many areas Increased, stayed Stable or Decreased. Click Summary to have Agent summarise it.
Read a Scorecard
Open a Scorecard to see its Overview: the best and worst areas and the key numbers for the last 30 days. Each section below has its own score and explanation. Click Score History to see how that section has changed, or open its breakdown, like Campaign Breakdown, to see the detail.
Sections without data don't count towards the overall score.
Track and share
Scorecard History: see the highest and lowest scores, month by month, for the last 12 months.
Cover Settings: add the ad account's logo and name, and your own logo, name and email, for the Scorecard's cover.
Copy Sharing Link: anyone with the link can view the Scorecard, no login needed. Seen by shows who's viewed it.
Download PDF: save it as a PDF.
To learn about a section, see Scorecard: Integrations.