Improvements

Every optimization task you can encounter in the Improvements tab of the Opteo app, explained.

Esther Vermeil avatar Adam Dale avatar Hayley avatar +1
41 articles in this collection
Written by Esther Vermeil, Adam Dale, Hayley and 1 other
Keywords

Add Location Name as Negative Keyword

Why we suggest adding location names as negative keywords and details on how this improvement works.
Chloe Sawyer avatar
Written by Chloe Sawyer
Updated over a week ago

Add Keyword from Search Term

Why build keyword lists from search term reports, and how Opteo makes it easy.
Esther Vermeil avatar
Written by Esther Vermeil
Updated over a week ago

Fix Below First Page Bids

If your ads aren't appearing on the first page of search results, make sure your bids aren't the culprit.
Chloe Sawyer avatar
Written by Chloe Sawyer
Updated over a week ago

Add Negative Keyword

How Opteo identifies new negative keywords and saves you time.
Esther Vermeil avatar
Written by Esther Vermeil
Updated over a week ago

Create Single Keyword Ad Group (SKAG)

Why we rate SKAGs, and how Opteo will help you create them in one click.
Chloe Sawyer avatar
Written by Chloe Sawyer
Updated over a week ago

Fix Keyword Conflicts

Why keyword conflicts are a problem and two different routes to fix them.
Chloe Sawyer avatar
Written by Chloe Sawyer
Updated over a week ago

Fix Modified Broad Negatives

The problem with modified broad negatives, and how Opteo fixes them for you.
Esther Vermeil avatar
Written by Esther Vermeil
Updated over a week ago

Pause Duplicate Keyword

Why you might be driving up your own cost with duplicate keywords and how Opteo will help you choose which to pause.
Esther Vermeil avatar
Written by Esther Vermeil
Updated over a week ago

Pause Keyword

Why you see the Pause Keyword improvement and how Opteo bases a decision.
Esther Vermeil avatar
Written by Esther Vermeil
Updated over a week ago

Replace Broad Keyword

How broad keywords are eating your budget and how Opteo will fix the highest spenders.
Esther Vermeil avatar
Written by Esther Vermeil
Updated over a week ago