Improvements

Every optimization task you can encounter in the Improvements tab of the Opteo app, explained.

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42 articles in this collection
Written by Esther Vermeil, Adam Dale, Hayley and 2 others

Adjust Conversion Attribution Model

What is attribution modelling, and why Opteo suggests using a position based attribution model.

Written by Hayley
Updated over a week ago

Using Improvement Queue

How to push multiple improvements at once using the Improvement Queue.

Written by Chloe Sawyer
Updated over a week ago

Campaigns

Add Frequency Cap

How frequency capping maintains high CTRs. (And happy leads!)

Written by Esther Vermeil
Updated over a week ago

Apply Negative List

Why a master shared negative list is useful, and what this improvement does.

Written by Chloe Sawyer
Updated over a week ago

Create Brand Campaign

The benefits of brand campaigns and how to create them.

Written by Esther Vermeil
Updated over a week ago

Create Remarketing Campaign

Set up remarketing campaigns to turn website visitors into converted customers.

Written by Esther Vermeil
Updated over a week ago

Disable Locations of Interest

Why searchers outside your target locations are seeing your ads, and how to prevent this wasted spend.

Written by Chloe Sawyer
Updated over a week ago

Raise Budget Cap

Your daily budget cap might actually be costing you money. If that's the case, Opteo will tell you exactly how to adjust it.

Written by Esther Vermeil
Updated over a week ago

Why isn't Opteo picking up my remarketing campaign?

How to get Opteo to detect your remarketing campaign

Written by Esther Vermeil
Updated over a week ago

Why isn't Opteo Picking up My Brand Campaign?

Why you might see the Create Brand Campaign improvement, even if you have an active branding campaign.

Written by Esther Vermeil
Updated over a week ago

Ads

Check Ad Spelling

How Opteo spell-checks your ads.

Written by Esther Vermeil
Updated over a week ago

Fix Broken Links & Sitelinks

How Opteo detects and flags bad URLs.

Written by Esther Vermeil
Updated over a week ago

Pause Losing Ad

How Opteo finds and measures losing ads.

Written by Esther Vermeil
Updated over a week ago

Write New Ad

The power of writing new ads, Opteo's ad writing environment, and nixing "blank page syndrome".

Written by Esther Vermeil
Updated over a week ago

Keywords

Add Location Name as Negative Keyword

Why we suggest adding location names as negative keywords and details on how this improvement works.

Written by Chloe Sawyer
Updated over a week ago

Add Keyword from Search Term

Why build keyword lists from search term reports, and how Opteo makes it easy.

Written by Esther Vermeil
Updated over a week ago

Fix Below First Page Bids

If your ads aren't appearing on the first page of search results, make sure your bids aren't the culprit.

Written by Chloe Sawyer
Updated over a week ago

Add Negative Keyword

How Opteo identifies new negative keywords and saves you time.

Written by Esther Vermeil
Updated over a week ago

Create Single Keyword Ad Group (SKAG)

Why we rate SKAGs, and how Opteo will help you create them in one click.

Written by Chloe Sawyer
Updated over a week ago

Fix Keyword Conflicts

Why keyword conflicts are a problem and two different routes to fix them.

Written by Chloe Sawyer
Updated over a week ago

Fix Modified Broad Negatives

The problem with modified broad negatives, and how Opteo fixes them for you.

Written by Esther Vermeil
Updated over a week ago

Pause Duplicate Keyword

Why you might be driving up your own cost with duplicate keywords and how Opteo will help you choose which to pause.

Written by Esther Vermeil
Updated over a week ago

Pause Keyword

Why you see the Pause Keyword improvement and how Opteo bases a decision.

Written by Esther Vermeil
Updated over a week ago

Replace Broad Keyword

How broad keywords are eating your budget and how Opteo will fix the highest spenders.

Written by Esther Vermeil
Updated over a week ago

Bids

Adjust Device Bids

How device bid adjustments work and how Opteo helps you optimise them.

Written by Hayley
Updated over a week ago

Adjust Ad Schedule Bids

How optimising your ad schedule bids can increase exposure and prevent wasted spend.

Written by Adam Dale
Updated over a week ago

Adjust Demographic Bids

Why adjusting bids by age, gender and parental status can optimise your spend.

Written by Esther Vermeil
Updated over a week ago

Adjust Keyword Bid

Adjusting keyword bids will lower your CPA and encourage more leads. Here's how Opteo will help:

Written by Adam Dale
Updated over a week ago

Adjust Location Bids

Why adjusting bids depending on location should reduce your overall CPA, and how this improvement works.

Written by Chloe Sawyer
Updated over a week ago

Reduce Campaign Keyword Bids

How reducing bids in a budget-capped campaign will actually increase click volume and benefit your account.

Written by Esther Vermeil
Updated over a week ago

Reduce Root Word Bids

What are root words, and when should you reduce your bids on them?

Written by Chloe Sawyer
Updated over a week ago

Extensions

Add Extensions to Campaign

Covering Add Callout Extensions to Campaign, Add Sitelink Extensions to Campaign, and Add Structured Snippets to Campaign.

Written by Chloe Sawyer
Updated over a week ago

Add Call Extensions

How adding call extensions will increase your conversions and how Opteo automates the task for you.

Written by Esther Vermeil
Updated over a week ago

Add Callout Extensions

How callout extensions will get you better conversion rates and how Opteo will help you add them in a few clicks.

Written by Esther Vermeil
Updated over a week ago

Add Sitelink Extensions

Why sitelinks help you spend less and how Opteo helps you manage them.

Written by Esther Vermeil
Updated over a week ago

Add Structured Snippet Extensions

How structured snippets differ from callout extensions and how Opteo will help you manage them.

Written by Esther Vermeil
Updated over a week ago

Placements

Disable Search Partner Sites

Search Partners: what they are, why disable them and how this improvement task will help you decide.

Written by Esther Vermeil
Updated over a week ago

Exclude Mobile Apps

Why in-app advertising is often overlooked and rarely profitable.

Written by Esther Vermeil
Updated over a week ago

Exclude Site Categories

What are site categories and why exclude them?

Written by Esther Vermeil
Updated over a week ago

Exclude Site Placement

How excluding some sites will improve your account performance.

Written by Esther Vermeil
Updated over a week ago

Sync Campaigns to Exclusion List

Helping you maintain your placement exclusions across display campaigns.

Written by Chloe Sawyer
Updated over a week ago

Troubleshooting

Why don't I have any Improvements?

"Cogs turning, numbers crunching" for over 24 hours? Here's what to do next.

Written by Shaquira Jeyasingh
Updated over a week ago