Before you launch, define the purpose of your volunteering program. Set clear and measurable goals (e.g., “1,000 volunteer hours in the first year”) that align with your company’s values and community impact strategy.

Ensure you have support from leadership. When executives are visibly involved, it motivates staff to engage more fully. Share the impact volunteering has on employee engagement and company reputation to win leadership support.

Launch the program with a branded internal campaign. Use your company’s messaging, logos, and colors to create a recognizable identity for the program. Promote it across all internal communication channels, such as email, intranet, and social media platforms.

Identify employees who are passionate about volunteering and designate them as champions of the program. These champions can help promote activities, answer questions, and build excitement among their peers.

Launch your program with a highly visible, company-wide volunteer event. Whether it’s a “Do It Day,” a community service challenge, or a fundraising drive, this event will create a sense of momentum and excitement around the program.

Ensure your program offers diverse opportunities that cater to different interests and availability. Some staff may prefer hands-on community work, while others might want virtual volunteering or skills-based volunteering. Make sure your activities are inclusive and flexible.

Use a multi-channel approach to communicate about the program. Send clear emails, hold virtual or in-person launch meetings, and utilize digital screens or the company intranet to keep everyone informed. Consistent updates help keep the momentum going.

Make sure your staff knows the difference their efforts are making. Regularly share stories, data, and testimonials about the impact of their volunteer work on the community. Celebrate milestones like reaching volunteer hours goals or achieving specific outcomes for charitable partners.

Remove any barriers to entry by making it simple for employees to find and sign up for opportunities. Use user-friendly platforms where staff can view all available activities, track their hours, and get recognized for their participation.