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Donut Shoutouts: Launch Playbook

This step-by-step guide helps you introduce Donut Shoutouts to your team, get early adoption, and drive lasting engagement.

Written by Essence

🪄 Before You Launch

✅ Finalize your emoji, public channel, and points settings

✅ Add at least 3–5 visible rewards

✅ Set up your private fulfillment channel

✅ Assign Shoutouts admins

Then head to the Launch tab in the dashboard and complete the checklist. Once all items are checked off, you’ll be able to click the purple Launch button.



📣 What Happens When You Launch

Once you've completed the checklist in the Launch tab and click the Launch button:

✅ Donut will automatically send an announcement message to any public Slack channels you've selected (optional)

✅ You can edit the announcement message before launching

✅ Your team can start giving and receiving Shoutouts immediately

✅ The reward store becomes accessible in Slack


📝 Customizing the Announcement Message

Before you launch, you can:

🖊 Edit the message text in the Launch tab

➕ Add multiple Slack channels where the message will be posted

🧪 Preview how it will appear once sent

Tip: Include a few example Shoutouts in the message to show your team what recognition can look like.


📈 Tips to Drive Participation

  • 📌 Pin the announcement message in your dedicated Slack channel(s)

  • 👥 Encourage managers or team leads to give the first Shoutouts

  • 🔄 Share weekly or monthly highlights in team meetings

  • 🎯 Mix in non-monetary rewards like “DJ the next all-hands” or “choose the next team lunch”

  • 🏆 Use the leaderboard to spotlight top participants


Need help getting started?
Start with our points best practices guide or click the purple Donut icon in the lower right corner to speak with our support team.


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