You will receive the dot device new and ready to be set up without any information already embedded in it.
If you've already created your dot.Profile, you connect your dot.card by tapping it to your phone, following the link that pops up, selecting Log In, and entering the email address and password you used when creating the profile.
If you haven't created your dot.Profile yet, you can tap your phone with your dot.card, open the link that pops up, and select Sign Up. You'll be asked to provide a name and create a password then you can get follow the in-site directions on setting up your dot.Profile.
You can also scan the QR code on the back of your dot.card to start the activation process.