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How is Draftboard different than Sales Navigator?

Z
Written by Zachary Roseman
Updated over 3 weeks ago

There are many, many differences - all laid out below - but the core of it is this: Draftboard is a product build entirely for finding warm intros, while Sales Navigator is a prospecting tool that has added in some limited functionality around warm intros.

Focus is everything, and it shows. Here's the full list of things that Sales Navigator struggles with:

  • No scoring of Relationship Strength

    • Draftboard calculates a score for each Connection/Target path so that you can easily focus your efforts on the highest likelihood paths. Sales Navigator offers nothing like this - you'd have to visit each mutual connections profile and visually scan it to check any overlaps (and how they compare to other paths).

    • In same cases LinkedIn offers filters (e.g. "Past Colleague"), but this is a binary filter that contains no nuance. Whereas Draftboard takes into account the length of overlap, the recency of overlaps, whether there have been multiple overlaps, respective titles & departments, relative seniority, etc.

  • No rhyme or reason to the order that mutual connections are displayed (or at least it's not shown to the user)

  • No CRM to close the intro request loop:

    • You can't mark when you've asked for intro

    • You can't mark when someone declined to make the intro

    • You can't see if an intro is in progress

    • You can't see if an intro was made

    • Because of all the above, you may end up asking multiple people for the same intro - a waste of their time and your professional capital

  • No support for customized message templates

    • You have to write each message from scratch

    • No dynamically generated templates that you can apply easily based on the type of connection you're asking to make an intro (e.g. investor, advisor, happy customer, friend, etc)

  • No way to prioritize your best connections ("Supporters" in Draftboard) in the mutual connections results

  • No Connections View - i.e. no way to at a glance see which of your Targets your Connections have a path to (e.g. it's very helpful to send your investor an email saying "Hey - are you able to make any of the 9 intros listed below?")

  • You can't import a Target (lead/prospect) list via CSV to Sales Navigator - so if you're using Apollo, ZoomInfo, Amplemarket, etc for prospecting, you're out of luck (unless you want to build the list again manually on Sales Navigator)

  • You can only see the names of 2 mutual connections per Target on the Sales Navigator results page - to see all of them you have to hover over 'mutual connections', wait for the tooltip to show, then click on the link provided to open an entirely new tab.

    • In general, everything on LinkedIn requires opening new tabs - you'll have dozens open in no time for everything from sales nav profiles, linkedin profiles, linkedin messages, sales nav inmails, email windows, mutual connection screens, etc etc.

  • TeamLink only supports 1st degree connections of your team members - Draftboard supports 2nd degree (~1,000x difference)

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