📌 Summary
When registering for A2P 10DLC (Application-to-Person 10-Digit Long Code) messaging through Twilio, part of the process includes submitting a public website. This requirement often raises questions—especially for smaller businesses or contractors who may not maintain a formal site.
This article explains why Twilio requires a public website, what qualifies as acceptable, and what to do if you don’t currently have one.
🧠 Why Does Twilio Require a Public Website?
Twilio is following carrier regulations for A2P messaging that aim to protect consumers from spam and abuse. A public website helps carriers:
✅ Verify your business identity
✅ Validate your use case for messaging
✅ Ensure you are a legitimate organization with contact info and a clear business presence
In short: it’s a trust signal that shows your business is real and operating transparently.
🌐 What Qualifies as a Public Website?
To meet Twilio’s requirements, your website must:
Be publicly accessible (no logins required)
Display your business name and contact information
Clearly communicate what your business does
✅ Acceptable examples:
A company website built on platforms like Wix, Squarespace, WordPress, etc.
A Google Business Profile with a website link
A Facebook Business Page (must be published and viewable to the public)
🚫 Not accepted:
Private or password-protected pages
Placeholder pages (e.g., “Coming Soon”)
Personal social profiles
URLs that return errors or redirects
🛠️ What If I Don’t Have a Website?
Option 1: Use a Free Website Builder
You can quickly create a basic site using free tools like:
Make sure to:
Include your business name and contact details
Describe your services clearly
Publish the site and verify it’s live before submitting your A2P application
Option 2: Use Your Facebook Business Page or Google Business Profile
If you don’t have a traditional website, Facebook Pages and Google Business Profiles may qualify—if they meet the requirements (public visibility, business info, and clarity of services).
⚠️ Common Website Errors & Fixes
❌ “Invalid URL”
Double-check that your URL starts with http:// or https:// and leads to a live, public page.
❌ “Cannot verify business from provided URL”
Make sure your website displays:
Your business name (matching what you entered in the application)
Your contact information
A description of your services
❌ Blank or Redirecting Pages
Avoid using domains that are under construction or redirect users elsewhere. The page must clearly represent your business.
✅ Best Practices
🔍 Verify your site loads without errors before submitting the application
📝 Match your business name exactly across all fields and platforms
🧾 Add a simple contact page to boost credibility
📷 Include photos or testimonials to demonstrate authenticity (optional but helpful)