The key thing to understand is that Blast is specifically designed for mass marketing emails. Because of this, email providers like Gmail automatically categorize them under the Promotions tab. This isn’t a sign that something is wrong with the DNS settings or with DripJobs, it’s simply how modern email filtering works.
Even if the domain is fully verified, Gmail and other providers still use advanced filtering algorithms that look at things like:
The type of email (marketing vs. transactional).
The volume of emails being sent at once.
The formatting and language used in the content.
Since Blast messages match the profile of marketing emails, they’ll naturally land in Promotions. That’s actually expected behavior and aligns with how Gmail intends to keep marketing communications organized for recipients.
It’s also important to note that there isn’t a setting on the DripJobs side, nor on the domain side, that can force these emails into the Primary inbox. If that were possible, it would quickly be abused by spammers, which is why providers like Gmail are strict about it.
So, in short:
Seeing Blast emails in Promotions is normal and expected.
It’s not a deliverability issue, but rather the way the feature is intended to work.
If the goal is to ensure important updates go to the Primary inbox, those should be sent as transactional emails (for example, proposal notifications, appointment confirmations, etc.), not through Blast
1. Below We Will Show You What A Blast Send Looks Like And What A Proposal Send Looks Like In The Gmail Inbox. Click On "Sales List"
2. Here We Select The Contact(s) To Whom We Want To Send The Mass Email, And Then Click On Blast
3. Adjust The Email And Click On "Send"
4. Now We See That The Blast Has Reached The Promotions Section
It's Important To Note That This Behavior Is Not Due To Issues With Dns Settings Or Dripjobs. Even When A Domain Is Fully Verified, Email Providers Will Classify Bulk Emails As Promotions
Because:
They Are Mass Marketing By Design.
Allowing Them In The Primary Inbox Could Lead To Spam Abuse.
Providers Prioritize User Experience And Inbox Organization.
5. Now Let's Look At Sending A Transactional Email (E.g., Proposals, Appointment Confirmations, Invoices). Click On "Sales Pipeline"
6. Click On "View Proposal"
7. Click On "Send Proposal"
8. Adjust The Email And Click On "Send"
9. As We Can See, The Proposal Entered The Main Inbox
So, Key Takeaways:
Mass Emails In Promotions = Normal And Expected Behavior.
This Is Not A Technical Error Or A Deliverability Issue.
For Critical Updates That Should Appear In The Main Inbox, Use Transactional Emails.
