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Build a report from scratch

For full control over every field, filter, and chart, build the report manually.

How to do it

  1. Click + New report in the top right on the "Reports and Analytics" page

    πŸ’‘ What to expect: This lands you on the main reports page, not directly on a blank workbook. From there, click + New to open the workbook authoring view. (We're working on a more direct path to scratch creation.)

  2. Pick a connection. Choose Production.

  3. Pick a topic. Topics are pre-built data sources β€” start with the one closest to your question (e.g., all_transactions for sales).

  4. Add fields. Drag fields from the left panel, or use the search bar. Green fields are aggregations (sums, counts, averages). Non-green are dimensions (categories you group by, like channel or product).

  5. Filter the data. On any field, click the three-dot menu β†’ set a filter (e.g., Last 7 days on a date field).

  6. Add a comparison (optional). On a date field, three-dot menu β†’ Period over period β†’ pick Previous week, Previous month, etc. This adds a "Compare to" column automatically.

  7. Switch chart type. In the Chart view, pick from Table, KPI, Line, Bar, and more. Common configuration knobs:

    • Column / row totals β€” under Results options

    • Group dimensions β€” creates collapsible drill-downs

    • Labels, colors, banding β€” under the Style section

    • KPI charts specifically need column totals enabled, then pick which row drives the KPI (First, Last, or Total) and the comparison metric

  8. Add more visuals. Each chart lives in its own tab. Click + New tab, or Duplicate an existing tab to reuse columns.

⚠️ Common mistake β€” Filter vs. Control. When you want a date range that affects all tiles on a dashboard and supports period-over-period, use Add β†’ Control, not Add β†’ Filter. Filters don't work with period-over-period comparisons.


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