One of the most important decisions you’ll make when creating a campaign on Duzlo is setting your RPM, or reward per 1,000 views. This is the amount you’re offering to pay for every 1,000 valid views a post receives after it's been approved.
Set it too low, and your campaign may not attract attention. Set it too high, and you could burn through your budget too quickly or overpay for underperforming content.
Here’s how to strike the right balance.
What is RPM?
RPM (Reward Per Mille) is the amount you pay per 1,000 views on an approved post submitted to your campaign. Duzlo uses this metric in the Pay Per View payment model to calculate how rewards are distributed as participants’ posts accumulate views over time.
Participants earn rewards as their post accumulates views, so your RPM directly affects how much they can earn—and how motivated they are to participate.
What RPM should you choose?
There’s no universal answer—it depends on your campaign type, target audience, and expectations. Here are key factors to consider:
1. Content virality and creator recognition
Popular creators or brands (e.g., Adin Ross, Feastables) often see more engagement and views naturally, so they can offer lower RPMs and still attract submissions.
New or niche creators may need to offer higher RPMs to offset the lower expected view counts and draw interest.
2. Type of campaign
Clipping campaigns often offer RPMs between $0.10 and $0.75, which translates to $10-75 per 100K views.
UGC campaigns (e.g., nutrition/supplements, food/beverage, iOS/Android apps) typically offer higher RPMs because of the additional creative work involved and the potential for views to translate more directly to conversions and revenue.
3. Your total campaign budget
A larger budget naturally creates more earning potential and can support a lower RPM while still generating excitement.
If your budget is small (relative to similar campaigns in your niche), you may want to set a slightly higher RPM to help make your campaign more competitive and worthwhile to participants. This creates the perception of higher earnings potential, which can lead to early adoption and sharing momentum—even if the number of available rewards is more limited.
4. Audience size and platform targeting
If your campaign is only targeting TikTok, for example, you may benefit from a slightly lower RPM due to faster view velocity.
Campaigns with broader platform eligibility (e.g., TikTok, Instagram, YouTube Shorts) may justify a slightly higher RPM to increase submission quality across platforms.
Start balanced, then adjust
You don't need to get it perfect the first time. If you're unsure:
Start with a moderate RPM—not too high or too low.
Observe performance and participation levels.
Adjust in future campaigns based on the results.
Running a test campaign first with a modest budget can help you gather valuable data on what RPM level attracts the right type of content for your goals.
Final tip: Incentives matter
The RPM you choose is often the first thing creators look at when deciding whether to participate. A well-priced campaign signals seriousness, fairness, and opportunity—helping your campaign stand out in the marketplace.
A successful RPM is one that:
Attracts high-quality submissions
Aligns with your content’s expected reach
Stretches your budget efficiently
Leaves room to test, learn, and iterate
Still unsure where to start? Consider looking at similar campaigns or reaching out to our support team for suggestions based on your campaign type.