Which Bundle Type Should I Choose?

Easy Bundles offers different Bundle types for different sales strategies. Whether you want to encourage customers to buy more, create product sets, let customers choose their own products, or recommend additional items, this guide will help you find the right option.

Best for: Buy More, Save More promotions

Use Quantity Breaks when you want to offer different prices or discounts based on the quantity purchased.

Example:

The more customers buy, the better the offer becomes.

Choose Quantity Breaks if:
Your promotion is mainly based on how many items the customer purchases.

Best for: Selling a predefined set of products together

Use a Fixed Bundle when you already know exactly which products you want to sell together.

Example:

Complete Skincare Set

Cleanser + Serum + Moisturizer

Instead of asking customers to build the Bundle themselves, you provide a ready-made product combination.

Choose Fixed Bundle if:
You want to sell a specific combination of products together.

Best for: Recommending complementary products

Frequently Bought Together helps you recommend products that naturally go well with the product a customer is already viewing.

Example:

Shampoo + Conditioner + Hair Mask

Customers can easily purchase related products together, helping you increase the value of each order.

Choose Frequently Bought Together if:
You want to recommend complementary products and encourage customers to add more items to their order.

Best for: Letting customers choose their favorite products

Mix-and-Match allows customers to choose products from a selection while meeting your Bundle requirements.

Example:

Choose any 3 products for $49

Instead of purchasing a predefined set, customers can create their preferred combination.

Choose Mix-and-Match if:
You want customers to choose their own products while still receiving a Bundle offer.

Best for: Creating a personalized Build Your Own Bundle experience

Bundle Builder gives customers more freedom to create their own Bundle from the products you provide.

It works especially well when you want customers to go through a more flexible Bundle-building experience rather than simply selecting a predefined offer.

Example:

Build Your Own Skincare Kit
Choose your favorite products and create your own combination.

Choose Bundle Builder if:
You want to give customers a more flexible and personalized way to build their own Bundle.

Best for: Offering optional extra products

Add-ons Upsell allows you to recommend additional products that customers can add to their purchase.

Example:

A customer is purchasing a skincare product, and you offer a facial mask or another complementary item as an optional add-on.

Choose Add-ons Upsell if:
You want to encourage customers to add extra products and increase their order value.

Best for: Promoting your Bundle on a dedicated page

In addition to the Bundle types above, you can also use a Bundle Landing Page to give your Bundle its own dedicated page.

This is especially useful when you want to share your Bundle through ads, social media, email campaigns, or other marketing channels.

Example:

You’re running an advertising campaign for a special Bundle and want to send customers directly to a dedicated page where they can view and purchase the offer.

Choose a Bundle Landing Page if:
You want a dedicated page to promote your Bundle and send customers directly to the offer.

Here are some common examples:

“Buy 2 and save 10%, buy 3 and save 20%.”
→ Quantity Breaks Bundle

“I want to sell these 3 specific products together as a set.”
→ Fixed Bundle

“Customers buying this shampoo may also want this conditioner.”
→ Frequently Bought Together

“Choose any 3 products from this collection for $49.”
→ Mix-and-Match Bundle

“I want customers to build their own personalized kit.”
→ Bundle Builder

“I want to offer optional extra products alongside the main purchase.”
→ Add-ons Upsell

“I want to send customers from my ads directly to a dedicated Bundle page.”
→ Bundle Landing Page

Still not sure which option is right for your promotion?

Feel free to contact our support team and tell us what you'd like to achieve. We'll be happy to recommend the most suitable setup for your store. 😊