Introduction
A Subscription Sequence Discount allows merchants to apply different discounts to each recurring subscription order.
This feature supports structured discounting based on order sequence and delivery frequency, improving long-term subscription engagement.
Merchants can configure discounts for each renewal cycle, such as higher discounts on early orders or gradual incentives over time.
Why It Matters
Sequence Discounts help manage subscription pricing strategically.
They allow merchants to:
Encourage long-term subscription retention
Apply controlled discounts across recurring orders
Align discounts with delivery frequency and business margins
This approach supports predictable revenue while offering value to subscribers.
How to Create a Subscription Sequence Discount
Step 1: Access the Easy Subscription App
Log in to the Shopify admin dashboard
Navigate to Apps from the left menu
Click Easy Subscription App
Step 2: Open Subscription Plans
From the Easy Subscription App dashboard
Select Subscription Plan from the left-side menu
Click Create Plan in the top-right corner
Step 3: Configure Plan Details
Enter the Plan Title
Enter the Plan Name
Use Browse Product to select the required product
Step 4: Enable Sequence Discount
Locate Offer Sequence Discount
Enable the option
Step 5: Set Frequency and Discounts
Define the subscription delivery frequency
Set order intervals
Assign specific discount values for each order sequence
Each renewal order can have a different discount value.
Step 6: Save the Plan
Click Save in the top-right corner
The Subscription Sequence Discount will be activated
Best Practice
Use higher discounts for early orders to improve retention
Keep later-order discounts sustainable for long-term margins
Align discount intervals with delivery frequency
Review sequence discounts regularly for performance
For assistance with setup or configuration, contact support@easysubscription.io.