This year, travellers are opting out of overseas trips for short getaways and staycations. They are looking for unique, intimate, authentic experiences shared with loved ones close to home. So ask yourself - Is your Eatwith experience currently aimed at international travellers? If so, now is the chance to adapt your offering to appeal to locals, and we’re here to help!
1) YOUR EXPERIENCE OFFERING
Take a look at your current offering and ask yourself: “Does my experience appeal to locals?” Most importantly, what is your“WOW factor”, something that makes your offering unique. Is it the exclusive venue? Is there an immersive element? Do you share a special “signature” dish that guests can’t find anywhere else? Make sure you think carefully about all the elements - venue, location and menu - and make these as attractive as possible for domestic travellers, as well as locals in your city. Find out how to make your experience as appealing to locals as possible here.
2) SET THE PRICE RIGHT
One of the biggest challenges is setting your price. You know your city best, so it’s down to you to decide on a price that will appeal to locals and sell! Think about how much it costs to dine out in your city. Is your cuisine popular in other parts of the city? If so, what do those prices look like? We’d recommend starting with a lower price, aiming to attract repeat local customers and to build buzz within the community. International travellers are more willing to pay higher prices for experiences, while locals are more sensitive to local prices. Take this into consideration, and adjust your price accordingly. Top tip: lower your price for the local market! Think carefully about ways to reduce your food costs. Buy seasonal local produce and build a strong relationship with your suppliers. This way, you’ll support the local community as well as reducing delivery costs - win win! Find out more about setting your price right here.
For our overseas international hosts who only have their menus in English, one top tip for adapting your experience for the local market, is to create the experience page in your own language. For example, if you’re a host in Rome, your experience will be written in Italian - like host Fiamma & Debora’s experience. Simple, so make sure your experience page is translated into your language
Be creative and adapt your offering during different seasons. Think about supporting local suppliers and source seasonal produce. It’s your chance to be innovative with your menu, adapting your dishes from season to season. By mixing up your menu seasonally, you’ll attract repeat local guests over and over again, drawing them back to your experience to try your new dishes!
5) BUILD YOUR REPUTATION
Unlike travellers, locals are not looking to try typical French food in Paris or Italian food in Rome. Hosts need to be known for a special “signature” dish or cuisine, or a style of cooking. We recommend you sticking to one thing and nailing it - build yourself a reputation for it! For example, host Geoff in San Francisco has a reputation amongst the Eatwith community for his Bay Area seafood catches. Stick to one thing and build word of mouth amongst the locals in your city.