In ENABLE.LI, you have powerful tools to personalize your outreach. Placeholders make it easy to tailor messages for each contact in your campaign.
What Are Placeholders? Placeholders are dynamic tags that automatically insert personalized details (like a contact's first name, company name, or job title) into your messages.
Instead of writing: Hi John, I noticed you've been at Acme Corp for 5 years!
You can simply write: Hi {first_name}, I noticed you've been with {company_name} for {years_in_company} years!
ENABLE.LI will fill in the correct details for each person when the message is sent, using either their data or yours (for sender-related fields).
Where Can You Use Placeholders? You can use placeholders in any campaign step that includes text:
Send Connection Request
**Send Email **(both subject and body)
Send InMail
Send Message
**Send SMS **(currently unavailable) How to Use Them You can use placeholders in any campaign step that includes text. When you're creating or editing a step (like a message, email, or connection request), just look for the placeholder icon on the left side of the text panel.
Simply click on any placeholder from the list while typing your message — it'll be inserted automatically right where your cursor is.
Full List of Available Placeholders Personal Placeholder Description
full_name Prospect's full name
first_nameProspect's first name
last_name Prospect's last name
total_years_in_career Total number of years in their career
total_career_positions_count Total number of career positions held
occupation Current job title
college_nameName of the educational institution they studied at
account_first_name First name of the connected Social Account (your profile) account_last_name Last name of the connected Social Account
account_full_name Full name of the connected Social Account
Company & Location Placeholder Description
location Prospect's location (e.g., city or country)
company_name Name of the current company the prospect works at
years_in_company Years spent at the current company
Tips for Using Placeholders Some fields might be empty, so it's a good idea to include a fallback. A fallback is a default word or phrase that shows up when the data for a placeholder is missing. It helps your message stay natural and prevents awkward blanks.
For example: Hi {first_name:there}! → If the first name is missing, it'll say:** **Hi there! You can use fallback with any placeholder in ENABLE.LI as long as you make sure that your sentence still reads naturally, even if a placeholder doesn't get filled.
If you're unsure which placeholder to use in your case or want to test your message, feel free to contact our Customer Support team — we're always happy to help!