What is a 301 Redirect?
A 301 redirect is a permanent redirection from one URL to another. It helps ensure that users and search engines are directed to the correct webpage when URLs change.
Why Use 301 Redirects?
Preserve SEO rankings – Prevents broken links and retains search engine authority.
Enhance user experience – Redirects visitors seamlessly to the right page.
Consolidate domains – Redirect multiple domain versions (e.g.,
www.yoursite.comtoyoursite.com).
Fix outdated links – Ensure old URLs still lead to relevant pages.
How to Set Up 301 Redirects in ENABLE
Follow these steps to configure 301 redirects for your domains:
Step 1: Navigate to URL Redirects
URL Redirects can be found under Subaccount/Location Settings.
Step 2: Choose the Redirect Type
ENABLE offers four types of redirects:
1. Redirect to Another URL
Use this to send visitors from one specific URL to another.
Ensure the domain is added to your ENABLE sub-account.
Format:
Path: Include
/followed by the page name (e.g.,/old-page).
Target URL: Enter the full URL where visitors should be redirected.
The domain you are redirecting from must already be added to your ENABLE sub-account.
2. Redirect to a Funnel Step
Redirects traffic to a specific funnel step in ENABLE.
The funnel must be associated with a domain in your sub-account.
3. Redirect to a Website Page
Redirects traffic to a specific page on your ENABLE website.
Ensure the website is linked to a domain in your sub-account.
4. Redirect All Paths (REGEX Redirects)
Redirect all paths from one domain to another.
Useful for redirecting
wwwversions to the root domain.
Example: Redirect
www.mysite.com/*tomysite.com/*.
Step 3: Save and Test Your Redirects
Click Save after setting up your redirect.
Open a browser and enter the original URL to ensure it redirects correctly.
Use online redirect checker tools for verification.
Best Practices for 301 Redirects
Use absolute URLs (e.g.,
https://newsite.com/page) to prevent errors.
Avoid redirect chains – Directly redirect old URLs to the final destination.
Check for broken redirects regularly to ensure they work properly.
Use REGEX carefully – Misuse can lead to incorrect redirects.
Common Issues & Troubleshooting
❌ Redirect loop – Ensure you’re not redirecting a URL to itself.
❌ 404 Errors – Double-check that the target page exists.
❌ Slow load times – Too many redirects can impact performance.