Sharing the experiments you’ve created in Effective Experiments isn’t just a feature—it’s a strategy that can amplify the impact of your experimentation program. Here's why sharing and tracking engagement is essential, and how it can benefit your organization:
🔍 Drive Transparency Across Teams
Sharing experiments with public links removes the barriers of logins and permissions, making it easier for key stakeholders to access and understand your work. This transparency builds trust in the experimentation process and keeps everyone aligned with the program's objectives.
🤝 Increase Stakeholder Buy-In
When stakeholders can easily view and engage with experiment details, it becomes simpler to demonstrate the value and outcomes of your experimentation efforts. Sharing fosters collaboration and creates a shared understanding of how experiments contribute to organizational goals.
🌟 Promote a Culture of Experimentation
Making experiments accessible across your organization encourages curiosity and drives participation in the experimentation process. Teams outside of your core group may discover insights or opportunities to contribute, helping your program grow.
📊 Why Tracking Engagement Matters
Tracking how many times your experiments are viewed provides valuable feedback:
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Measure Interest: Understand how engaged your stakeholders are with the content you’re sharing.
Spot Trends: Use trends to see if engagement is increasing, decreasing, or staying consistent.
Drive Continuous Improvement: Compare weekly views to identify when and why engagement peaks, so you can replicate those successes in the future.
📈 Actionable Insights from Engagement Trends
The new Engagement Trends Chart provides a visual overview of how your shared experiments are performing. With this data, you can:
Identify patterns in viewership to align sharing activities with periods of higher engagement.
Share experiments more strategically with specific audiences to maximize impact.
Demonstrate the value of experimentation through concrete metrics tied to engagement.
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By leveraging the sharing and engagement tracking features, you’ll be better equipped to make experimentation a cornerstone of your organization’s decision-making process.