Experiments is the core function of the platform and enables users to track, monitor and develop experiments for a wide variety of platform, devices and audiences.

A well developed and mature experimentation program will source insights and actionable information for the business; helping to hit business objectives and team goals.

Effective Experiments offers two ways to create experiments; spontaneously or linked to an existing idea within the platform.

How to Add an Experiment

How to Edit an Experiment

How to Move an Experiment within the Kanban

How to Finalise an Experiment

How to Archive/Abandon/Delete an Experiment

There are two ways to add an experiment; spontaneously and generated through an existing idea in the platform.

Here's a walkthrough on how to do both:

Every experiment that’s run, needs to be finalised and have the results input into the platform so that any learnings, outcomes and possible next actions can be tracked and actioned. This is the function of experimentation in general…what have we learned from carrying this out and how can we improve.

Here's a walkthrough on how to finalise an experiment:

*** Once an experiment has been finalised it can no longer be edited in an way