Objectives will be rolled out, action-packed with a comprehensive list of capabilities. Here are some of the key highlights you can expect from Objectives:

Keep all your projects, teams and divisions in check by creating multi-project objectives or holistically across your account

Put an end to random activities and streamline your experimentation process by linking your Research, Ideas and Experiments activities to your objectives to back your goal

Keep everyone informed by tracking your goal progress and add notes as you achieve new milestones in your objective

Want to explore new approaches and tactics? Launch exploratory objectives, capture and validate your learnings