In this article we'll take a closer look at Watchtower, how to get started and how you can use it to your advantage. Below is a list of what we'll cover in this article:

Watchtower is a browser extension that, once configured, shows you all live experiments running on your websites or client websites in real time.

Using certain data from your Effective Experiments accounts, Watchtower is able to detect where experiments are currently running. It does so by looking at the following:

Once your setup is complete, Watchtower will check for experiments with page categories/types that are mapped to the specified URLS.

An instance represents a website, product or page. This is typically specified as a single domain ie. https://mydomainname.com. It is always pointed to the main URL and should exclude any sub-pages.

Once an instance is setup, you can start mapping URLs to the various pages on your specified domain. You can do this by mapping Page Types/Categories to the relevant URLs on your website. See examples below:

You can map multiple page types to a single URL as you might have different page types representing the same page.

Once you've specified and mapped your URLs, you will see a counter indicating how many experiments you're expected to see on that page. This uses

Visit Watchtower browser extension and login to proceed. You can authenticate using 2 methods:

Once you're logged in, start navigating between your specified pages and see the browser extension will indicate experiments running on the various pages.

You can download the extension here

To track the overall engagement of users concerning the browser extension, you can do this in 2 ways:

Tracks the activity of all your internal Effective Experiments users. This list will include all the users that used their Effective Experiments details to login

Tracks the activity of any external users. This list will include all the users that don't have access to Effective Experiments and used the provided access token to login to the browser extension.