Join us as we continue our conversation with Jennifer Gibbs and Celeste Porter with our Local Marketing team as we discuss how to best promote your events:
Key Video Takeaways:
Keep your store and location top of mind with your community by using external marketing resources like flags and banners.
At least two weeks of promoting your event before the date are crucial in creating effective awareness.
Use external relationships like other retailers (Pizza or Grocery) or community connectors (schools, organizations) to partner with them and share your event information.
Part of our interview with Sandeep Singh & Maz Iqbal from FIJI Wireless as they share their best practices for Events:
Key Video Takeaways:
Use social media sites such as "What's going on" or "Yard Sale" sites at least 14 days before your event to bring attention and awareness to it and have a second post going 7 days out.
The time of your event is critical. Know your community and what's going on that day. Making sure you pick the best time to draw a crowd to your location.
Please keep in mind of other events in your shopping centers, and look to piggyback off somebody else's event and capitalize on the traffic they are bringing in for you.
Promotions like raffles and enter-to-win are great at pulling customers into an event and providing you with information on them as a customer.
MORE RETAILER CONTENT IS COMING SOON!