Part of our interview with Sandeep Singh & Maz Iqbal from FIJI Wireless as they share their best practices for Events.
Key Video Takeaways:
Plan for your events 30 days in advance; this gives you time to block off staffing, order swag, or purchase engagement products such as water bottles, coffee makers, bookbags, etc.
If you are running an event around your store, use the first week of the month as you have the most traffic during that time, and your competitors' customers are available to target at that time.
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